The best way to track PayPal transactions into Google Analytics is by sending details about the individual user (using their Client ID) to PayPal and then sending confirmed sales back into Google Analytics. This allows us to see transactions, along with their acquisition channels and other behavior inside our reports.
There’s lots to know when it comes to Google AdWords – from the basics right through to advanced settings, tools, features and optimizing your campaigns. Even for the power-user it can become confusing!
I’m here to help you understand the most important terminology you’ll find inside Google AdWords. This is your Google AdWords dictionary, your go-to guide for all things CPC, PPC and all the important elements you’ll find in your account.
Get even more out of Google Sheets with these tips. Learn how to quickly visualize data, email from a cell, quickly clean up data and more. We’re going to cover a range of tips that will help you save time and do some awesome things, all using the power of Google Sheets!
In this post, you’re going to learn why Calculated Metrics are important and how they can help you be more accurate in the way you report success. You’ll also learn how to create them, where you’ll find them in your reports and a range of Calculated Metric examples you can make your own.
Understand the most important Google Analytics terminology. Think of this as your Google Analytics dictionary, your quick-reference guide to using your reports, say hello to the Google Analytics Glossary.
After you complete this tutorial you’ll be confident using Google Data Studio to create reports using data from your Google Analytics accounts. I'll show you how to create two key reports, including an audience snapshot dashboard and a dashboard that combines data from four separate Google Analytics views.
Let's say someone clicks on the ad you’re running on Google, they browse around and then they leave your website. A day passes and they click through to your website from Twitter. Then another day passes before they click through from one of your email campaigns. This time they convert.
So the question is – which of these marketing channels should the conversion be attributed to?
Learn how to measure and improve your content marketing strategy using Google Analytics.
I’ll start with a few core basics just to make sure we're all on the same page. And then we'll jump into some more intermediate and advanced tips, so keep reading or skip ahead, up to you! My overall aim is to give you at least one actionable take-away you can apply immediately.
There are lots of great tools for helping you with SEO – from researching keywords, to understanding what your competitors are doing and reporting on your website’s movement in search results. Now I’m not saying you should stop using those tools, but you absolutely need be using Google Analytics to understand what’s actually working once people find their way to your website. And you can even use Google Analytics for additional insights to tweak your SEO and content strategy.
Here are my top 11 methods for SEO reporting with Google Analytics…
It doesn’t matter how much you love data, there’s likely to be way more reports than you’ll ever need inside Google Analytics (there I said it). Sometimes it can feel like there’s a brand new report every time you log in. And then you might find yourself asking…
What do I do with all this data?
How can I use all of these reports?
This is where testing can make life easier by providing a focus. I’ll get into how you can begin testing in a moment, but to kick things off, testing allows you to measure the improvement that particular changes make on your website and landing pages.
If you’re running ads on Facebook, LinkedIn, Bing, Twitter, or any other advertising platform for that matter, you should consider bringing that data into your Google Analytics reports.
Importing this data allows you to compare the performance of your different advertising channels with ease. In a single report you can compare your advertising costs, engagement with your ads and even see if people are converting once they arrive on your website.