What are Multi-Channel Funnels? Multi-Channel Funnels allow you to see the multiple touch points leading up to a conversion on your website. This enables you to assign value beyond the last click and ensure you are using the best marketing mix.
Introduction and how to use the reports:
Real world insights from two examples:
Resources From Our Blog:
- Introduction to Multi-Channel Funnels
- Understanding Multi-Channel Funnel Reports
- Setting up Goals and Funnels
- Tracking Social Engagement
New to Multi-Channel Funnels?
Watch this YouTube video from Google for a simple explanation of Multi-Channel Funnels.