Recover Google Analytics

How to Restore Deleted Google Analytics Profiles or Accounts

As Google Analytics Certified Partners, we receive lots of Google Analytics questions and occasionally are asked how to recover a deleted profile or account. So let's cover the options available to restore your Google Analytics data.



First, we need to point out that prevention is always the best option (easy to say now, right?). So even if you are not stressing about recovering data we still recommend you check out the tips at the bottom of this post to help ensure this doesn't happen to you.

If you are trying to recover your data, then here are your options...

Using Google AdWords?

If you have a Google AdWords account that has been linked to Google Analytics, then the AdWords support team can help restore your deleted Google Analytics profile or for you.

For Google Analytics support, visit Google AdWords Support (you will need to login using your AdWords login details if you haven't already).

You can either email the following or call the support phone number with the following template:


I have accidentally deleted a Google Analytics profile / account and need to get it back. The details are:

Profile name: (insert name of profile) Profile ID: (insert ID, will look like UA-123456-1)

Account name: (insert name of account) Account ID: (insert ID, will look like UA-123456)

Date deleted: (insert date or estimated date of deletion) User who deleted: (insert email address if you know who deleted it)

Many thanks!

The AdWords support team will need time to have your request examined by a specialist, so hang tight. It can take a couple of days for the Google AdWords support team to look at your account and restore Google Analytics.

If you haven't heard anything after four days, then we recommend getting in touch with AdWords support and asking for an update on your request.

Not Using Google AdWords?

If you are not currently using Google AdWords, then you will need to setup a new account before you contact AdWords support.

The steps below take you through account setup. You don't need to enter any billing details, so you don't need to actually use the AdWords account.

Steps to setup a Google AdWords account:

1. Visit and click the 'Start Now' button in the top right corner.

2. Then select a login to use for AdWords. This email address will be permanently tied to the AdWords account.

We recommend setting up an email address such as and using this for the AdWords account. This is really important to do if you have deleted your entire Google Analytics account, because the email address you use here will be the only thing to verify you had access to Google Analytics.For example, if you used to access Google Analytics and then you create the AdWords account using, Google will not be able to verify that it was actually your Google Analytics account.

3. Follow the steps to set your time zone, select your currency and verify your new account.

If you have deleted a Google Analytics profile (and not your entire Google Analytics account), then we recommend linking your new Google AdWords account with Google Analytics. To do this you can follow our steps on linking Google AdWords with Google Analytics.

Once you have created your Google AdWords account, head back to the top of this blog post and read the steps under 'Using Google AdWords?' to get support with your Google Analytics account.

Contact a Google Analytics Certified Partner

Google Analytics Certified Partners, like us here at Loves Data, have direct contact with the Google Analytics team, so you can also contact a Certified Partner and ask for help.

You will need to provide the same details as outlined in the template under 'Using Google AdWords?', which will then be sent off to the Google Analytics team. All of this takes time, so some Certified Partners are likely to charge you for the time it takes to look after this process for you.

Prevention is Best

There are no guarantees with recovering your data. We have heard of cases where only particular profiles can be recovered. So always remember that prevention is your best bet and can save you from the sleepless nights worrying about if you will get your data back.

Our top tips for reducing the risk of deletion are:

  1. Keep the number of administrators to a minimum. In order to use reports, people only need user-level access which is read-only.
  2. Don’t use a single email address and password for your whole organisation. This will mean that no one can be held accountable.
  3. Ensure that users that are added to your Google Analytics account use business email addresses. As is way easier to track down than
  4. If someone leaves your organisation, then remove them from Google Analytics. This will ensure that they cannot do anything nasty after they have left your company.
  5. If you stop working with a particular agency or web developer, then make sure you have administrator access to your Google Analytics account and then remove them, so they don’t have access to your account after you stop working with them.

Good luck and we have our fingers crossed for you!