How to Set a Frequency Cap for Google AdWords Using Google Analytics


Learn how to set your Frequency Cap using Google Analytics in our latest YouTube video.

The video walks through how you can make use of impression data within the Multi-Channel Funnels reports to help you determine a Frequency Cap for your ads running on the Google Display Network.

In order to get impression data inside Google Analytics you will need to follow these steps:

  1. Follow the steps to link Google AdWords and Google Analytics
  2. Enable 'Advertising Features' within Google Analytics (within 'Property Settings')
  3. Have an active display campaign within Google AdWords
  4. Enable 'Google Display Network Impression Reporting' for the AdWords link within Google Anlaytics

We’ll be bringing you more tips on our YouTube Channel in the near future – what would you like to see? Share your suggestions in the comments below.