Using Google Tag Manager makes it easy to add tags to your website and even send custom data to Google Analytics (or any other platform), but it can quickly become daunting, especially when you’re trying to get up-and-running quickly. That’s why I’ve created this glossary. I’m going to help you understand the most important terminology you’ll find inside Google Tag Manager. Think of this as your Google Tag Manager dictionary.
Understand the most important Google Analytics terminology. Think of this as your Google Analytics dictionary, your quick-reference guide to using your reports, say hello to the Google Analytics Glossary.
In this tutorial you’ll learn how to configure destination (or page-based) goals in Google Analytics. We’ll also discuss the importance of goals, the different types of goals you can configure inside Google Analytics, and more.
Have you ever wondered what the required step option means when you are setting up a goal in Google Analytics? Personally, I think it is one of the most confusing configuration options available inside Google Analytics, so I’m going to try and keep things clear and simple. Here goes!
Enabling Google Signals gives you access to special cross-device reports in Google Analytics. The reports let you understand the different devices people use before converting on your website.
Being present on social media is pretty much mandatory for anybody wanting to make meaningful connections with their audience. It's a way to provide support, share stories and reach new customers, but how well is it really performing for you? What's working? And what's not working?
Yandex.Metrica is the perfect complement to your Google Analytics reports. It’s free and provides some great reports to give you additional insights into your audience and how they engage with your website.
Have you ever noticed that the number of conversions reported in Google Analytics doesn’t match up? In most cases these differences can be explained by attribution. In this post we’ll explore different scenarios to understand what we might see (and not see) in our reports.
You can use Google Tag Manager to track button clicks into Google Analytics without needing to modify the code on your website. I’m going to walk you through tracking clicks on a button used in a form, but you can use the same technique for tracking buttons in your navigation, banners, content, and more.
If you are running Google Ads (previously AdWords) campaigns, then reporting on your campaigns in Google Analytics can provide valuable insights into people’s behavior after they’ve clicked your ads. The Google Ads reports allow you to evaluate the performance of your campaigns, ad groups, keywords and even get extra insights about your bid adjustments.