How to Create a Google Ads Account
Benjamin Mangold
Getting started with Google Ads is (fairly) straightforward once you know the steps. In this post, you'll find a step-by-step overview of how to set up a new Google Ads account, along with a video walkthrough that covers the entire process.
Watch the tutorial:
What You'll Need Before You Start
Before creating your account, it helps to have a few things ready. You'll need a Google account, like your Gmail or Google Workspace address, to sign in. You should also have your website URL on hand, along with a general idea of your advertising objectives.
How to Create a Google Ads Account
Step 1: Go to Google Ads
Navigate to www.google.com/ads and click "Start now." You'll be prompted to sign in with your Google account. If you don't have one, you can create one at this step.
Step 2: Choose Your Main Advertising Goal
Google will ask you to select a goal for your first campaign. Common options include getting more calls, more website visits, or more visits to a physical location. This is important because it helps Google guide you toward the right campaign setup. Keep in mind that you can always explore other campaign types once your account is created.
Step 3: Describe Your Business
You'll be asked to enter your business name and website URL. Google uses this information to personalize your account setup and pull in relevant details about your business.
Step 4: Set Up Your Billing Information
Next, you'll enter your billing country, time zone, and payment details. This is a required step to complete the account creation process. Make sure your time zone is set correctly, as it affects how your campaign data is reported.
Step 5: Confirm Your Account
Once your billing information is submitted, your account will be created. Google may prompt you to complete your first campaign setup immediately. You can follow through with this or exit and explore your account first.
Campaign Setup Tip
When you create a new Google Ads account, Google will encourage you to launch a campaign right away, often a Smart campaign. This is designed to get you up and running quickly. However, if you want more control over your settings, it's worth taking some time to explore the interface before committing to a campaign structure.Next Steps
Now that your account is set up, you're ready to start exploring campaign types, audiences, and bidding strategies. If you'd like a deeper walkthrough of what to do after creating your account, check out the related resources below.