How to set a frequency cap using Google Analytics

You can use data from Google Analytics to inform your frequency cap. Watch our tutorial and learn how you can use impression data in the Multi-Channel Funnels report to inform a frequency cap for your display campaigns in Google Ads (previously AdWords).

In order to see impression data for your display ads in Google Analytics you'll need to follow these steps:

  1. Check that Google Ads is linked to Google Analytics.
  2. Inside Google Analytics; navigate to ‘Admin’, select ‘Tracking Info’ and then ‘Data Collection’ (under the center column). Then ensure ‘Advertising Reporting Features’ is set to ‘On’.
  3. Enable ‘Google Display Network Impression Reporting’. You'll need to do this for each of your linked Google Ads accounts by navigating to 'Admin' and then selecting 'Google Ads Linking', selecting a linked account and then 'Link Configuration'.

Once you've followed these steps you'll see impressions of your display ads by navigating to 'Conversions', then 'Multi-Channel Funnels' and selecting 'Top Conversion Paths'. Then look for the small eye icon that represents impressions (or use the 'Interaction Type' drop-down to only view paths that contain impressions). That's it!