You can use data from Google Analytics to inform your frequency cap. Watch our tutorial and learn how you can use impression data in the Multi-Channel Funnels report to inform a frequency cap for your display campaigns in Google Ads (previously AdWords).
In order to see impression data for your display ads in Google Analytics you'll need to follow these steps:
- Check that Google Ads is linked to Google Analytics.
- Inside Google Analytics; navigate to ‘Admin’, select ‘Tracking Info’ and then ‘Data Collection’ (under the center column). Then ensure ‘Advertising Reporting Features’ is set to ‘On’.
- Enable ‘Google Display Network Impression Reporting’. You'll need to do this for each of your linked Google Ads accounts by navigating to 'Admin' and then selecting 'Google Ads Linking', selecting a linked account and then 'Link Configuration'.
Once you've followed these steps you'll see impressions of your display ads by navigating to 'Conversions', then 'Multi-Channel Funnels' and selecting 'Top Conversion Paths'. Then look for the small eye icon that represents impressions (or use the 'Interaction Type' drop-down to only view paths that contain impressions). That's it!