About the course

After completing this course you will be able to manage Google Ads (AdWords) campaigns, right through to measuring performance and improving outcomes. You will learn the critical building blocks for running successful campaigns, including structuring your account, researching keywords and testing your ads.

Here’s what you will learn in the course:

  • Best ways to create and structure campaigns

  • Navigate the Google Ads interface

  • How to enhance ads with ad extensions

  • Identify opportunities to optimize campaigns

  • Research keywords and use keyword matching

  • Learn how to improve results using ad testing

  • Understand the options for tracking conversions

Google Ads Training Course


Your instructor

Benjamin has been working with Google Ads and Google Analytics for over 12 years, and he has trained and consulted for companies including 3M, Fuji Xerox and Google.

As your course instructor, he will teach you practical techniques for configuring your campaigns, through to ongoing management and optimization in Google Ads.

Benjamin Mangold  Co-Founder, Loves Data

Benjamin Mangold
Co-Founder, Loves Data

What’s covered?

Module 1: Foundations

  • Introduction to Google Ads

  • Features and benefits

  • Where your ads appear

  • Quality of your ads

Module 2: Objectives

  • Defining objectives

  • Account life cycle

Module 3: Working with Keywords

  • Keyword research

  • Additional tools

  • Keyword match types

Module 4: Creating Campaigns

  • Structuring campaigns

  • Interface features

  • Campaign setup

  • Bidding strategies

Module 5: Working with ads

  • Text ads

  • Editorial policies

  • Ad testing

  • Ad extensions

Module 6: Targeting and Settings

  • Location and language targeting

  • Device targeting

  • Ad delivery

Module 7: Optimization

  • Campaign experiments

  • Ad experiments

  • Introduction to optimization

  • Optimization tips

Module 8: Conversions

  • Conversion tracking

  • Importing conversions from Google Analytics

  • Reporting on performance

Module 9: Display and Remarketing

  • Display targeting

  • Remarketing

  • Building audience lists

  • Targeting ads

Module 10: Landing Pages

  • Optimizing landing pages

  • Introduction to Google Optimize

Module 11: Management

  • Account access

  • Managing multiple accounts

  • Account organization

What’s included?

  • Video lessons to build your knowledge and skills.

  • Guided walk-throughs with techniques and tips.

  • Practical exercises to apply your skills.

  • Quizzes to reinforce learnings and test your knowledge.

  • Private community where you can ask your burning questions.

  • Course certificate for completing the lessons and quizzes.

  • Lifetime access lets you review lessons whenever you need.

  • Free updates when lessons are refreshed.

It was great to see all of Benjamin’s examples and step-by-step guides and I’m excited to put his recommendations and best-practice into action. I can’t wait to take more Loves Data courses!
— Kaitlyn, Loves Data Graduate
I feel much more confident that I can manage Google Ads campaigns. Before doing this course I was familiar with some aspects but wasn’t confident I was managing it well.
— Abigail, Loves Data Graduate
Easy to follow and understand Google Ads training. This will improve my current campaigns and decrease my costs.
— Glenn, Loves Data Graduate
I was able to immediately implement this at work and for my blog. Highly recommend this to all digital marketers and business owners!
— Michael, Loves Data Graduate


When does the course start and finish?

The course starts as soon as you join! It is a completely self-paced online course, so you decide when you start and when you finish.

How long does it take to complete the course?

We recommend taking the course over three to four weeks, so you have time to apply the lessons to your account (or your client’s account). That being said we've seen people complete the course in a week and others that spread the lessons over a couple of months.

How long do I have access to the course?

You receive lifetime access to the course so that you can take the lessons at any time. You can rewatch lessons whenever you like and all future course updates are included.

Will I receive a certificate?

Yes, once you complete all of the lessons and quizzes in the course, you'll receive your course certificate.

Have another question?

Send an email to hello@lovesdata.com or complete our contact form and we'll get back to you as soon as we can.

Get started now!