About the course
After completing this course you will be able to manage Google Ads (AdWords) campaigns, right through to measuring performance and improving outcomes. You will learn the critical building blocks for running successful campaigns, including structuring your account, researching keywords and testing your ads.
Here’s what you will learn in the course:
Best ways to create and structure campaigns
Navigate the Google Ads interface
How to enhance ads with ad extensions
Identify opportunities to optimize campaigns
Research keywords and use keyword matching
Learn how to improve results using ad testing
Understand the options for tracking conversions
Benjamin has been working with Google Ads and Google Analytics for over 12 years, and he has trained and consulted for companies including 3M, Fuji Xerox and Google.
As your course instructor, he will teach you practical techniques for configuring your campaigns, through to ongoing management and optimization in Google Ads.
Module 1: Foundations
Introduction to Google Ads
Features and benefits
Where your ads appear
Quality of your ads
Module 2: Objectives
Account life cycle
Module 3: Working with Keywords
Keyword match types
Module 4: Creating Campaigns
Module 5: Working with ads
Module 6: Targeting and Settings
Location and language targeting
Module 7: Optimization
Introduction to optimization
Module 8: Conversions
Importing conversions from Google Analytics
Reporting on performance
Module 9: Display and Remarketing
Building audience lists
Module 10: Landing Pages
Optimizing landing pages
Introduction to Google Optimize
Module 11: Management
Managing multiple accounts
Video lessons to build your knowledge and skills.
Guided walk-throughs with techniques and tips.
Practical exercises to apply your skills.
Quizzes to reinforce learnings and test your knowledge.
Private community where you can ask your burning questions.
Course certificate for completing the lessons and quizzes.
Lifetime access lets you review lessons whenever you need.
Free updates when lessons are refreshed.
When does the course start and finish?
The course starts as soon as you join! It is a completely self-paced online course, so you decide when you start and when you finish.
How long does it take to complete the course?
We recommend taking the course over three to four weeks, so you have time to apply the lessons to your account (or your client’s account). That being said we've seen people complete the course in a week and others that spread the lessons over a couple of months.
How long do I have access to the course?
You receive lifetime access to the course so that you can take the lessons at any time. You can rewatch lessons whenever you like and all future course updates are included.
Will I receive a certificate?
Yes, once you complete all of the lessons and quizzes in the course, you'll receive your course certificate.
Have another question?