Learn how to manage and optimize your Google Ads campaigns to achieve maximum impact.

Learn the critical building blocks for running successful campaigns, including structuring your account, researching keywords and testing your ads.

After completing this course you will be able to manage Google Ads (previously AdWords) campaigns, right through to measuring performance and improving outcomes.

Google Ads Training Course


What will I learn?

  • Understand how to create and structure campaigns

  • Identify opportunities to optimize campaigns

  • Research keywords and use appropriate keyword matching

  • Learn how to improve results using ad testing

  • Understand the options for tracking conversions


Video Lessons

Learn the best ways to create, manage, and improve your Google Ads campaigns.

Course Certificate

Complete the course and show off your skills with the course certificate from Loves Data.

Learn from Experts

Your expert instructor will teach you real-world Google Ads skills you can apply immediately.


Lifetime Access

There is no time limit, so take the course at your own pace and retake lessons as you need.


Use Any Device

Join the course using any modern browser on your phone, tablet and computer.


Ask Questions

Ask questions and share ideas with other students in the course discussion area.

Google Ads Training Course

Gain Practical Google Ads Skills

Follow along in your own account to apply your knowledge and skills immediately. Take revision quizzes and complete practical exercises to reinforce learnings.

Core topics

  • Understand how to create and structure campaigns

  • Navigate the Google Ads interface

  • How to enhance ads with ad extensions

  • Identify opportunities to optimize campaigns

  • Research keywords and use keyword matching

  • Learn how to improve results using ad testing

  • Understand the options for measuring conversions

What's included?

  • High quality HD video lessons to build your skills

  • Guided walk-throughs with techniques and tips

  • Practical exercises to apply your skills

  • Revision quizzes to reinforce learnings

  • Private discussion area where you can ask questions

  • Certificate for completing the course

  • Unlimited lifetime access lets you retake lessons

  • Free updates when lessons are refreshed

Who should join the course:

  • You want expert-lead training that will teach you best practice

  • You want to learn practical Google Ads skills and techniques

  • You want to get the most out of Google Ads for yourself (or for the client accounts you are managing)

  • You want to fast-track your learning with high-quality training

  • You want training that’s concise and skips the fluff

  • You want to know how to correctly manage and optimize campaigns

  • You want training that shows you real-world techniques and tips

  • You want to save time and money by following a proven curriculum

Will this suit me?

It was great to see all of Benjamin’s examples and step-by-step guides and I’m excited to put his recommendations and best-practice into action. I can’t wait to take more Loves Data courses!
— Kaitlyn, Loves Data Graduate
I feel much more confident that I can manage Google Ads campaigns. Before doing this course I was familiar with some aspects but wasn’t confident I was managing it well.
— Abigail, Loves Data Graduate
I absolutely loved the course. I tried other online training and Loves Data’s has a much better course flow.
— Diana, Loves Data Graduate

Loves Data's courses are rated 4.7 out of 5, based on 211 student reviews.

Your instructor

Benjamin Mangold
Co-Founder, Loves Data

Benjamin has been working with Google Ads (AdWords) and Google Analytics for ten years, and he has trained and consulted for companies like 3M, Fuji Xerox, and Google.

As your course instructor, he will teach you practical techniques for managing and optimizing campaigns in Google Ads.

Benjamin Mangold

Course curriculum


Module 1: Foundations

  • Introduction to Google Ads

  • Features and benefits

  • Where your ads appear

  • Quality of your ads

Module 2: Objectives

  • Defining objectives

  • Account life cycle

Module 3: Working with Keywords

  • Keyword research

  • Additional tools

  • Keyword match types

Module 4: Creating Campaigns

  • Structuring campaigns

  • Interface features

  • Campaign setup

  • Bidding strategies

Module 5: Working with ads

  • Text ads

  • Editorial policies

  • Ad testing

  • Ad extensions

Module 6: Targeting and Settings

  • Location and language targeting

  • Device targeting

  • Ad delivery

Module 7: Optimization

  • Campaign experiments

  • Ad experiments

  • Introduction to optimization

  • Optimization tips

Module 8: Conversions

  • Conversion tracking

  • Importing conversions from Google Analytics

  • Reporting on performance

Module 9: Display and Remarketing

  • Display targeting

  • Remarketing

  • Building audience lists

  • Targeting ads

Module 10: Landing Pages

  • Optimizing landing pages

  • Introduction to Google Optimize

Module 11: Management

  • Account access

  • Managing multiple accounts

  • Account organization


How practical (and actionable) is the course?

It’s very actionable.

The course is designed to give you the knowledge and skills to get the most out of your campaigns. My courses are based on over 10 years consulting with clients and training people how to use Google's products. This means the courses align with business needs, and not just theory.

You'll find walk-throughs, practical exercises, best practice techniques, and tips included in the courses.

Do I have to show up at a certain time?

You can take the lessons whenever you like and at your own pace. And since the course includes lifetime access there's no time limit, so you can re-watch lessons whenever you need.

That being said, I recommend blocking out time in your calendar as soon as you've joined the course to ensure you complete the lessons at your desired pace. For example, you might schedule 2 hours a week over 4 weeks.

Will the course suit me?

We have students from small and medium businesses, marketing agencies, leading brands, enterprise businesses, nonprofits, and government departments, so you're in good hands.

Our courses are designed to teach you important foundations before covering intermediate and advanced topics.

We've trained thousands of people in a diverse range of roles to get the most out of Google's products.

Can I ask questions in the course?


Each course includes a discussion area where you can ask questions. So if you want to ask a technical question, or get a second option, then you can ask for help inside the course.

How long is the course?

My courses range from 3 to 6 hours and are delivered in short, digestible lessons which makes it easy to refer back to important topics.

I recommend taking the course over 4 weeks and giving yourself 2 hours a week to watch the lessons, complete the practical exercises and take the quizzes. However, I've also had students complete the course faster (and slower) based on their needs and schedule.

My courses are also based on quality (not quantity), so I always focus on giving you the knowledge and skills you need as clearly and concisely as possible.

Will I receive a certificate?

You will receive a certificate when you complete all of the lessons, revision quizzes and practical exercises in the course.

How long will I have access to the course content?

You'll have lifetime access to the course. This means you can re-watch lessons whenever you need and complete the course at your own pace.

I work for an agency, can I take this course?

Yes! We have students from a range of digital agencies. When you take the course you’ll be able to apply the learnings to all of the clients you’re managing.

Is the course up to date?

The course covers the new version of Google Ads, so you'll be learning how to manage campaigns using the latest features.

Will the course help me become certified?

Absolutely! We cover content that you'll find in the Google Ads Fundamentals exam.

Why Loves Data?

You’ll be in good company when you join our courses. We’ve been training people to use Google Analytics and Google Ads since 2007 and we pride ourselves on delivering accurate, accessible and actionable training. We’re passionate about sharing our Google Ads knowledge and skills.

I have another question...

We're here to help! Email us at hello@lovesdata.com and we'll get back to you as soon as we can.

Join the course

GOOGLE ADs Fundamentals Course

+ High quality HD video lessons
+ Guided walk-throughs
+ Practical exercises
+ Revision quizzes
+ Private discussion area
+ Course certificate
+ Unlimited lifetime access
+ Free updates

$225 USD
(one-time purchase)

Easy to follow and understand Google Ads training. This will improve my current campaigns and decrease my costs.
— Glenn, Loves Data Graduate
I was able to immediately implement this at work and for my blog. Highly recommend this to all digital marketers and business owners!
— Michael, Loves Data Graduate