Google Ads Fundamentals: Course Outline
Hey there,
Here's an overview of what's covered in my Google Ads Fundamentals Course. You'll find extra lessons and walk-throughs in actual the course.
– Benjamin and the Loves Data Team
Module 1: Foundations
- Introduction to Google Ads
- Features and benefits
- Where your ads appear
- Quality of your ads
Module 2: Objectives
- Defining objectives
- Account life cycle
Module 3: Working with Keywords
- Keyword research
- Additional tools
- Keyword match types
Module 4: Creating Campaigns
- Structuring campaigns
- Interface features
- Campaign setup
- Bidding strategies
Module 5: Working with ads
- Search ads
- Editorial policies
- Ad testing
- Ad extensions
Module 6: Targeting and Settings
- Location targeting
- Language targeting
- Device targeting
- Ad rotation
Module 7: Optimization
- Campaign experiments
- Ad experiments
- Introduction to optimization
- Optimization tips
Module 8: Conversions
- Conversion tracking
- Importing conversions from Google Analytics
- Reporting on performance
Module 9: Display and Remarketing
- Display targeting
- Remarketing
- Building audience lists
- Targeting ads
Module 10: Landing Pages
- Optimizing landing pages
Module 11: Management
- Account access
- Managing multiple accounts
- Account organization