About the course

After taking this course you will be confident using Google Analytics – you will understand what the data is telling you and how to use the reports to improve your (or your client’s) website and marketing. This is a practical and comprehensive course designed to build your knowledge and skills. You will learn how to master Google Analytics.

Here’s what you’ll learn in the course:

  • How to use the Audience, Acquisition, Behavior and Conversion reports.

  • Correctly tracking inbound marketing campaigns and reporting on performance.

  • Creating custom segments for in-depth analysis and reporting.

  • Configuring Google Analytics to collect accurate data.

  • Using goals and ecommerce reports to measure and optimize conversions.

  • Understanding how your marketing channels work together to drive conversions.

  • Customizing Google Analytics with filters, regular expressions and more.


Your instructor

Benjamin has been working with Google Analytics for over 12 years, and he has trained and consulted for companies including 3M, Fuji Xerox and Google.

As your course instructor, he will teach you practical techniques for setting up and using Google Analytics and show you how to get the most out of your reports to improve your website and your marketing.

Benjamin Mangold  Co-Founder, Loves Data

Benjamin Mangold
Co-Founder, Loves Data

What’s covered?

Module 1: Fundamentals

  • Understand what metrics are telling you in Google Analytics.

  • Use a measurement plan to align reports with objectives.

  • The importance of applying context to your reports.

  • How Google Analytics can be used for analysis and optimization.

Module 2: Reports

  • Understand your audience, including who is visiting your website, the devices they’re using, and how to report on demographics.

  • Identify inbound marketing channels using the Acquisition reports, including campaigns, referrals, social, organic, and paid traffic.

  • Discover how people are engaging with your website, identify the content their viewing, understand how people navigate pages and the actions they take.

  • Report on conversions to see if your website and marketing channels are achieving their full potential or if there’s room for improvement.

Module 3: Campaigns

  • Apply best practice tracking for all of your marketing activities.

  • Analyze the performance of organic and paid marketing campaigns.

  • Link Google Ads with Google Analytics for in-depth reporting.

Module 4: Customization

  • Create custom segments to analyze your audience.

  • Create custom dashboards and custom reports.

  • Understand how metrics and dimensions work together.

Module 5: Conversions

  • Identify the goals you should be tracking for your business.

  • Set up goals to measure conversions taking place on your website.

  • Understand impacts on conversions and conversion rate.

  • How attribution works in Google Analytics.

  • Use ecommerce tracking to report and analyze purchases.

Module 6: Advanced

  • Best practices for setting up and configuring Google Analytics.

  • Apply filters o clean up and customize data.

  • Track custom actions using events.

  • How to use Regular Expressions (Regex).

  • Use Google Tag Manager to streamline your implementation.

  • Upload custom data to Google Analytics.

  • Track logged in users across multiple devices.

What’s included?

  • High quality video lessons to build your knowledge and skills.

  • Guided walk-throughs with techniques and tips.

  • Practical exercises to apply your skills.

  • Quizzes to reinforce learnings and test your knowledge.

  • Private discussion area where you can ask questions.

  • Course certificate for completing the lessons and quizzes.

  • Lifetime access lets you review lessons whenever you need.

  • Free updates when lessons are refreshed.

I completed the course at my own pace while setting up our company’s Google Analytics account. I would definitely recommend it to other professionals.
— Veronica, Loves Data Graduate
I absolutely loved the course. I tried other online training and Loves Data’s has a much better course flow.
— Diana, Loves Data Graduate
I really enjoyed the Loves Data course as it helped me understand each component step-by-step which I was able to do at my own pace.
— Sukh, Loves Data Graduate


When does the course start and finish?

The course starts as soon as you join! It is a completely self-paced online course, so you decide when you start and when you finish.

How long does it take to complete the course?

We recommend taking the course over three to four weeks, so you have time to apply the lessons to your account (or your client’s account). That being said we've seen people complete the course in a week and others that spread the lessons over a couple of months.

How long do I have access to the course?

You receive lifetime access to the course so that you can take the lessons at any time. You can rewatch lessons whenever you like and all future course updates are included.

Will I receive a certificate?

Yes, once you complete all of the lessons and quizzes in the course, you'll receive your course certificate.

Have another question?

Send an email to hello@lovesdata.com or complete our contact form and we'll get back to you as soon as we can.

Join the course

Google Analytics Complete Course

+ High quality video lessons
+ Guided walk-throughs
+ Practical exercises
+ Revision quizzes
+ Private discussion area
+ Course certificate
+ Lifetime access
+ Free updates