Improve your website and your campaigns with the power of Google Analytics. Learn how to use reports, and interpret your data.

If you’re just getting started with Google Analytics (or haven’t logged in recently) I completely understand how daunting it can be. There are so many options, so much to learn, and you’re hit with what seems like a never-ending list of reports.

Are you stuck trying to figure out which report to use first?

Unsure about the accuracy of your data?

Worried that Google Analytics isn’t correctly configured?

Are you finding conflicting advice in countless blog posts and YouTube videos?

Are you finding it difficult to understand what the data is telling you?

Ready to unlock the value hiding in Google Analytics?

Well, you’re in the right place!

I’ve been teaching some of the biggest and smallest businesses around the world how to get the most out of their data and reports since Google Analytics was released in 2006. I’ve worked on projects for Google, I’ve consulted with clients and agencies, and I’ve coached thousands of people, showing them how to use Google Analytics.

In this course, you’re getting my very best Google Analytics training. It’s been refined to give you exactly what you need to succeed. There’s no fluff or filler. You get access to high-quality video lessons that are concise and actionable.

You will learn how to unlock the full value of Google Analytics. It’s finding the handful of reports that help you make a positive impact on your business. It might be three reports. It might be more. But it’s not trying to use every single report.

I’m going to take you through the reports and how to correctly configure Google Analytics. After completing the course you’ll know exactly where to find answers to the questions you’re asking about your website and your marketing campaigns.

Google Analytics Training Course

Gain Practical Google Analytics Skills

Follow along using your own reports to apply your knowledge and skills immediately. Take revision quizzes and complete practical exercises to reinforce learnings.

Google Analytics Course

Loves Data’s Google Analytics Complete course gives you everything you need to master Google Analytics. The course includes lessons, strategies, practical exercises and revision quizzes.

This is a comprehensive course for anybody wanting to learn the essentials for using Google Analytics, and it will also help you get your Google Analytics qualification.

By learning how to use Google Analytics the right way you’re going to save time understanding and interpreting your data. You’ll learn what the reports are telling you and how to apply them for your business.

My course will fast-track your Google Analytics skills and knowledge.

It’s suitable for people in marketing and technical roles wanting to get the most out of this powerful tool. It covers the basics right through to ways you can begin customizing Google Analytics. This makes it perfect if you’re in marketing because you can watch the introductory modules first and then move on to the advanced topics when they’re comfortable. And it’s great if you’re in a technical role because you can quickly jump to the lessons that are most important to you first.

Here are the key areas you’ll cover in the course:

Unlock the value of your Google Analytics data

  • Understand what critical metrics are telling you in Google Analytics

  • Use a measurement plan to align Google Analytics with your business objectives

  • The importance of applying context to your reports

  • How Google Analytics can be used for analysis and optimization

Use the reports and make your data actionable

  • Understand your audience, including who is visiting your website, the devices they’re using, and how to report on demographics (including age, gender, and interests)

  • Identify inbound marketing channels (and their performance) using the Acquisition reports, including custom campaigns, referrals, social, organic, and paid traffic

  • Discover how people are engaging with your website, identify the content their viewing, understand how people navigate pages and the actions they take

  • Report on conversions to see if your website and marketing channels are achieving their full potential (or if there’s room for improvement)

Go beyond the standard reports

  • Create and apply your own segments to analyze your audience in-depth (including your most valuable users, marketing channels, website content, and more)

  • Create custom dashboards and custom reports for your own reporting needs

  • Understand how metrics and dimensions work together to create your reports inside Google Analytics

Accurately track your marketing campaigns

  • Use best practice tracking for all of your online marketing activities with Google Analytics

  • Analyze the performance of your organic (free) and paid marketing campaigns

  • Link Google Ads with Google Analytics for in-depth reporting of your paid campaigns

Understand when (and how) people convert

  • Apply a framework to identify goals you should be tracking for your business

  • Set up goals to measure conversions taking place on your website

  • Understand how your website and marketing impact conversions and conversion rate

  • Learn how attribution works inside Google Analytics and how you can use attribution to see how your different marketing channels work together

  • Use ecommerce tracking to report and analyze people purchasing on your website

Correctly set up and configure Google Analytics

  • Best practices for setting up and configuring Google Analytics

  • Apply filters inside Google Analytics to clean up and customize the data you’ve collected

Advanced Google Analytics features

  • Track custom actions (like embedded YouTube videos and scroll depth) using events

  • Learn how to use Regular Expressions (Regex) to become a Google Analytics power-user

  • Use Google Tag Manager to streamline your implementation

  • Upload custom data to Google Analytics to supplement data in the standard reports

  • Track logged in users across multiple devices


Join the course

Loves Data’s Google Analytics Training

+ High quality HD video lessons
+ Guided walk-throughs
+ Practical exercises
+ Revision quizzes
+ Private discussion area
+ Course certificate
+ Unlimited lifetime access
+ Free updates

$225 USD
(one-time purchase)

Join the course now and receive the following bonuses:

+ Bonus lessons covering Google Tag Manager
+ Bonus PDF checklist for Google Analytics
+ Bonus lesson covering the new cross-device reports
+ Bonus Ebook on Google Analytics configuration options

Bonuses only available until 5pm 27 November 2018 AEDT

60+ Video Lessons

Learn the best ways to use Google Analytics to improve your website and campaigns.

Course Certificate

Increase your qualifications by earning your course certificate when you pass the final quiz.

Learn from Experts

Your expert instructor will teach you real-world Google Analytics skills you can apply immediately.

Lifetime Access

There is no time limit, so take the course at your own pace and retake lessons as you need.

Use Any Device

Join the course using any modern browser on your phone, tablet and computer.

Network and Learn

Ask questions and share ideas with other students in the course community.

I completed the course at my own pace while setting up our company’s Google Analytics account. I would definitely recommend it to other professionals.
— Veronica, Loves Data Graduate
I absolutely loved the course. I tried other online training and Loves Data’s has a much better course flow.
— Diana, Loves Data Graduate
Google Analytics Course
I really enjoyed the Loves Data course as it helped me understand each component step-by-step which I was able to do at my own pace.
— Sukh, Loves Data Graduate

Course Curriculum

Learn real-world skills and techniques by following Loves Data’s proven course curriculum.



How to get started using Google Analytics, including important terminology.


Using Reports

Learn how to use the Audience, Acquisition, Behavior, and Conversions reports.


Campaign Tracking

Correctly tag inbound marketing campaigns and report on performance.



Create custom dashboards and custom reports for business needs.



Create and apply custom segments for in-depth analysis and reporting.



Configure Google Analytics to collect accurate (and actionable) data.



Use goals and ecommerce reports to measure (and optimize) conversions.



Understand how your marketing channels work together to drive conversions.



Customize Google Analytics with filters, regular expressions, and more.

Earn Your Certificate

Complete the course and show off your skills with the course certificate from Loves Data.

Google Analytics Training Course


Who should join the course:

+ You want expert-lead training that will teach you best practice
+ You want to learn practical Google Analytics skills and techniques
+ You want to get the most out of Google Analytics for yourself (or your clients)
+ You want to fast-track your learning with high-quality training
+ You want training that’s concise and skips the fluff
+ You want to know how to make your data and reports actionable
+ You want training that shows you real-world techniques and tips
+ You want to save time and money by following a proven curriculum

Who shouldn’t join the course:

+ You have time to teach yourself Google Analytics through trial and error
+ You’re looking for the longest course available with the most lessons
+ You only want to learn the theory and don’t need practical skills
+ You already understand all the configuration options for Google Analytics
+ You’re happy with the way you’re currently using Google Analytics

Your instructor

Benjamin Mangold
Co-Founder, Loves Data

Benjamin has been working with Google Analytics for ten years, and he has trained and consulted for companies like 3M, Fuji Xerox, and Google.

As your course instructor, he will teach you practical techniques for setting up and using Google Analytics and show you how to use your reports to improve your website and your campaigns.

 Benjamin Mangold


How practical (and actionable) is the course?

It’s very actionable.

The course is designed to give you the knowledge and skills to get the most out of your data. My courses are based on over 10 years consulting with clients and training people how to use Google's products. This means the courses align with business needs, and not just theory.

For example, when covering the reports inside Google Analytics you'll learn how to configure them, what they tell you, and how you can apply the data.

You'll also find walk-throughs, practical exercises, best practice techniques, and tips included in the courses.

Do I have to show up at a certain time?


You can take the lessons whenever you like and at your own pace. And since the course includes lifetime access there's no time limit, so you can re-watch lessons whenever you need.

That being said, I recommend blocking out time in your calendar as soon as you've joined the course to ensure you complete the lessons at your desired pace. For example, you might schedule 2 hours a week over 4 weeks.

Will the course suit me?

We have students from small and medium businesses, marketing agencies, leading brands, enterprise businesses, nonprofits, and government departments, so you're in good hands.

Our courses are designed to teach you important foundations before covering intermediate and advanced topics.

We've trained thousands of people in a diverse range of roles to get the most out of Google's products.

Can I ask questions in the course?


Each course includes a discussion area where you can ask questions. So if you want to ask a technical question, or get a second option, then you can ask for help inside the course.

How long is the course?

My courses range from 3 to 6 hours and are delivered in short, digestible lessons which makes it easy to refer back to important topics.

I recommend taking the course over 4 weeks and giving yourself 2 hours a week to watch the lessons, complete the practical exercises and take the quizzes. However, I've also had students complete the course faster (and slower) based on their needs and schedule.

My courses are also based on quality (not quantity), so I always focus on giving you the knowledge and skills you need as clearly and concisely as possible.

Will I receive a certificate?

You will receive a certificate when you pass the final course quiz. (And if you don’t pass the first time, you can retake the quiz when you’re ready.)

How long will I have access to the course content?

You'll have lifetime access to the course. This means you can re-watch lessons whenever you need and complete the course at your own pace.

I work for an agency, can I take this course?

Yes! We have students from a range of digital agencies. When you take the course you’ll be able to apply the learnings to all of the clients you’re managing.

Is the course up to date?

The course covers the new version of Google Analytics, so you'll be learning how to use the latest reports and features.

Will the course help me become certified?

Absolutely! We cover content that you'll find in the Google Analytics exam and you'll also have access to special exam study resources.

Why Loves Data?

You’ll be in good company when you join our courses. We’ve been training people to use Google Analytics since 2007 and we pride ourselves on delivering accurate, accessible and actionable training. We’re passionate about sharing our Google Analytics knowledge and skills.

I have another question...

We're here to help! Email us at and we'll get back to you as soon as we can.

Join the course

Loves Data’s Google Analytics Training

+ High quality HD video lessons
+ Guided walk-throughs
+ Practical exercises
+ Revision quizzes
+ Private discussion area
+ Course certificate
+ Unlimited lifetime access
+ Free updates

$225 USD
(one-time purchase)

Join the course now and receive the following bonuses:

+ Bonus lessons covering Google Tag Manager
+ Bonus PDF checklist for Google Analytics
+ Bonus lesson covering the new cross-device reports
+ Bonus Ebook on Google Analytics configuration options

Bonuses only available until 5pm 27 November 2018 AEDT