GA4 Course: Google Analytics 4 Complete

Learn Google Analytics 4 in this practical course

This course is designed to help you master Google Analytics 4 through clear, focused lessons and practical techniques. Whether you're new to GA4 or looking to deepen your skills, this expert-led training includes real-world best practices and walkthroughs – so you can confidently apply what you learn.

Here’s what you’ll learn:

• How to use the default reports and customize them to suit your needs
• Track inbound marketing campaigns and measure their performance
• Create custom audiences for analysis, reporting, and remarketing
• Set up key events to track conversions and ecommerce reports
• Understand how your marketing channels work together
• Master account setup to collect accurate data in your GA4 property

In addition to hands-on skills, you’ll learn how to plan your GA4 setup, choose meaningful metrics, and translate your data into insights that support smarter marketing and business decisions.

By the end of the GA4 course, you’ll be confident using Google Analytics 4 and applying your skills to improve your website, campaigns, and business outcomes.

About your course instructor

Benjamin has been working with Google Analytics for over 15 years, and he has trained and consulted for companies including 3M, Fuji Xerox, and Google.

As your course instructor, he will teach you practical techniques for setting up and using Google Analytics and show you how to get the most out of your reports to improve your website and marketing.

What’s covered in the course?

In this Google Analytics 4 course, the topics covered include planning your analytics setup, deciding what is important to track, configuring Google Analytics 4, building reports based on your goals, and analyzing the data to get value out of it.

You will learn:

• How to properly plan your analytics setup.
• How to decide what is important to track.
• How to configure Google Analytics 4.
• How to build reports based on your business goals.
• How to analyze the data and how to get value out of it.

Course modules include:

Module 1: Fundamentals

Before diving into reports and analysis, it’s essential to understand the fundamentals of Google Analytics 4. In this module, we’ll build your foundation by exploring what the key metrics mean, how to use a measurement plan to connect your data to your goals, and why applying context is critical for meaningful insights. 

• Understand what metrics are telling you in Google Analytics (get a free preview).
• Use a measurement plan to align reports with objectives.
• The importance of applying context to your reports.
• How Google Analytics can be used for analysis and optimization.
• The major differences in GA4 compared to Universal Analytics.

Module 2: Standard Reports

In this module, we’ll explore the standard reports in GA4 – the ones you’ll probably use most often. You’ll learn how to understand your audience, uncover the channels driving traffic to your website, and see how people are engaging with your content. We’ll also cover how to report on conversions using key events, giving you a clear picture of what’s working and what needs improvement.

• Understand your audience, including who is visiting your website, the devices they’re using, and how to report on demographics.
• Identify inbound marketing channels, including campaigns, referrals, social, organic, and paid traffic in your reports.
• Discover how people are engaging with your website, identify the content they’re viewing, and understand how people navigate pages and the actions they take.
• Report on conversions using ‘key events’ to see if your website and marketing channels are achieving their full potential or if there’s room for improvement.

Module 3: Campaigns

Marketing campaigns are the heartbeat of most websites – and in this module, we’ll focus on how to track and report on them in GA4. You’ll learn best practice tracking for all your activities, from organic campaigns to paid ads. Plus, linking Google Ads with GA4 is covered, so you can dive deeper into campaign performance and make data-driven decisions to optimize your marketing efforts. 

• Apply best practice tracking for all of your marketing activities.
• Analyze the performance of organic and paid marketing campaigns.
• Link Google Ads with GA4 for in-depth reporting.

Module 4: Conversions

This module is all about measuring what matters most – conversions. We’ll walk through how to identify the right conversions for your business, set them up as key events in GA4, and understand how attribution works. You’ll also learn how to report on ecommerce purchases, giving you the insights you need to track your sales and optimize your funnel.

• Identify the conversions you should be tracking for your business.
• Configure key events to measure important actions on your website.
• Understand impacts on conversions.
• How attribution works in Google Analytics.
• Use ecommerce tracking to report and analyze purchases.

Module 5: Exploration Reports

Ready to go beyond the standard reports? In this module, we’ll explore the powerful exploration reports in GA4. These reports let you dig into your data with custom reports like funnel explorations, path analysis, segment overlap, and more.

• Introduction to exploration reports
• Free form report
• Funnel exploration report
• Path exploration report
• Segment overlap report
• User explorer report
• Cohort exploration report
• User lifetime report

Module 6: Customization

GA4 isn’t just about out-of-the-box reports – you can also customize the experience to suit your needs. In this module, you’ll learn how to customize the standard reports and menu, create custom insights to monitor for anomalies, and build audiences to analyze user behavior. Plus, you’ll walk you through creating custom dimensions and metrics to make sure you’re measuring what matters most to your business.

• How to customize the standard reports and menu.
• Create custom insights to report on anomalies.
• Understand how metrics and dimensions work together.
• Create custom audiences to analyze users and their behavior.
• Creating custom dimensions and metrics.

Module 7: Advanced

In our final module, we’ll cover advanced techniques to take your GA4 implementation to the next level. You’ll learn best practices for setup and configuration, how to use DebugView for testing, and how to filter out internal traffic. We’ll also explore how to use Google Tag Manager for efficient tag management, upload custom data, and track logged-in users across multiple devices – helping you get the most out of GA4.

• Best practices for setting up and configuring Google Analytics.
• Use the DebugView to view your testing data.
• Apply filters to exclude your own traffic from reports.
• Use Google Tag Manager to streamline your implementation.
• Upload custom data to Google Analytics.
• Track logged-in users across multiple devices.

“Benjamin does an excellent job of explaining GA4. He walks you through all the tools and features of the new analytics platform and keeps you engaged.”

— Sean M., Loves Data Student

“Benjamin's GA4 course was extremely straightforward and easy to understand, especially for someone practically illiterate in Google Analytics. I didn't understand some of the questions asked in the final assignment, and Benjamin kindly took the time to explain and provide insight through a personal email. Thanks, Benjamin!”

— Michael J., Loves Data Student

“This course was fantastic! All the features were explained in an easy to understand way with lots of examples and walkthroughs. I am now able to take this knowledge and build strategies using the website analytics provided by GA4. The course also connects the dots to other integrations that enhance the data, such as Google Tag Manager, Google Ads, and Search Console. I found I was able to retain a lot of the information because of the way it is presented and this helped me with completing the final assignment that didn't take too much time.”

— Faisal A., Loves Data Student

“The Google Analytics course offered by Loves Data is truly transformative. With an in-depth exploration of GA4, it is essential for marketers dedicated to data-driven growth. Benjamin's teaching style and practical insights ensure a rewarding learning experience. I highly recommend this course for professionals ready to enhance their skills and navigate the GA4 migration smoothly.”

— Mackenzie M., Loves Data Student

This course is rated 4.9 out of 5 by students.

Why Learn Google Analytics 4 (GA4)?

Google Analytics 4 is an essential business tool. GA4 helps you understand how prospects and customers engage with your digital channels – from how they discover you, to how they interact with your website, and through to conversion. Our GA4 course guides you step-by-step, helping you build practical skills that you can apply immediately – from setting up tracking to making data-driven decisions that drive results.

Course FAQs

Who should take this GA4 course?

This GA4 course is ideal for marketers, analysts, business owners, and anyone who wants to understand how people find and interact with their website using Google Analytics. No prior experience is needed to start learning GA4, you will learn important fundamentals before coving intermediate and advanced topics. However, the course is also suited to existing GA4 users wanting to build their end-to-end knowledge and enhance their practical skills. 

What are the requirements for taking this course?

This course is designed to accommodate both beginners and those with existing GA4 knowledge. There are no specific requirements to join the course.

When does the course start?

You can start the course whenever you’re ready. All of the lessons, quizzes and exercises are available today, and you can take them at your own pace.

Does the course focus on websites, apps or both?

This course is 100% focused on websites.

How long do I have access to the course?

There is no time limit, so you can take the lessons at any time. You can rewatch lessons whenever you like and any lesson updates are included.

Do you need your own website for the practical exercises?

No, having your own website is not required for the practical exercises in this course. However, if you have a business or personal site, you are welcome to use it to complete the exercises and follow along in your own Google Analytics reports when taking the lessons.

Will I receive a certificate?

Yes, once you’ve completed all of the lessons and your final course assignment is approved you will earn your course certificate.

Have another question?

Send an email to [email protected] or complete our contact form and we'll get back to you as soon as we can.

What’s included in the course?

• HD video lessons to build your knowledge and skills.
• Guided walk-throughs with techniques and tips.
• Practical exercises to apply your skills.
• Quizzes to reinforce learnings and test your knowledge.
• Private discussion area where you can ask questions.
• Course certificate for completing the lessons and quizzes.
• Full access lets you review lessons whenever you need.
• Updates when lessons in the course are refreshed.

Join The Google Analytics 4 Course Now

One-time payment, no course expiry, and free updates.