Google Analytics, finally explained properly

About The Google Analytics Course

After taking this course you'll be confident using Google Analytics – you'll understand what your data is telling you, how to set everything up correctly, and how to use the reports to improve your website and marketing. It's a practical course designed for marketers, consultants, and agency teams who want to properly get to grips with GA4, whether you're just getting started or filling gaps in your existing knowledge.

What Will You Learn?

By the end of this course, you'll be able to:

• Set up your GA4 property and customize your reports without needing technical help
• Configure conversion tracking that actually reflects your goals and objectives
• Track marketing campaigns accurately using UTM parameters and see which channels drive results
• Create custom reports and explorations to answer your specific business questions
• Connect Google Ads and Search Console to see the full picture of your paid and organic performance
• Identify and fix common GA4 setup issues so your data is accurate from day one
• Explain GA4 concepts to colleagues and clients with confidence – because you understand the data, not just the steps

What's Included?

Course Curriculum

Module 1: Fundamentals (16 lessons)

Get started with the essentials. Learn how Google Analytics works, set up your property correctly, and build a measurement plan before you configure anything. Covers account structure, key terminology, events, and how to navigate the interface.

Module 2: Reports (29 lessons)

Understand what your data is actually telling you. Work through the default reports – Acquisition, Engagement, Monetization, Retention, and Demographics – with walk-throughs for every key report so you know exactly where to look.

Module 3: Campaigns (9 lessons)

Track your marketing campaigns accurately and see which channels are driving results. Covers UTM parameters, best practices for campaign tagging, linking Google Ads, and connecting Google Search Console.

Module 4: Conversions (11 lessons)

Configure key events and ecommerce tracking that reflect your actual business goals. Covers identifying conversions, assigning value, ecommerce data layers, attribution models, and advertising reports.

Module 5: Exploration Reports (12 lessons)

Go beyond the default reports with custom analysis. Build free form reports, funnel explorations, path explorations, and segment overlaps to answer your specific business questions.

Module 6: Customization (18 lessons)

Tailor Google Analytics to your needs. Covers comparisons, segments, insights, regular expressions, site search, audiences, custom dimensions and metrics, content grouping, and custom channel groups.

Module 7: Advanced (11 lessons)

Take your implementation further. Covers Google Tag Manager, DebugView, internal traffic filtering, cross-domain tracking, data import, User ID, and property settings.

Your Course Instructor

Benjamin Mangold is Founder of Loves Data and has been teaching Google Analytics for over 17 years. He's trained and consulted for companies like Google, 3M, and Fuji Xerox, and has trained over 15,000 students through Loves Data's online courses. He's also a published author and a Google Marketing Platform Partner.

Why Benjamin's Teaching Works

Clear and jargon-free: Benjamin cuts through technical language and explains complex topics in plain English – whether you're completely new to Google Analytics or filling gaps in your existing knowledge. As one student put it, he "takes what can be a very technical IT-jargon-filled topic and makes it understandable to the non-IT person."

Practical from day one: Every lesson explains the why behind the what, not just the steps to follow. Students appreciate that lessons "break down processes step-by-step, explaining the why behind each topic along the way so that you understand the importance."

Concise and well-paced: Lessons are designed to respect your time – no padding, no unnecessary repetition. As one student noted, Benjamin "teases out the key elements and explains things far more clearly than Google manages to do itself. The lessons are concise, complete, and easy to follow."

Personally invested: Benjamin personally reviews every final assignment before issuing a certificate and is active in the course discussion area. Students consistently say that he "is there while you do the course to assist with any questions, and is very attentive to this part too."

Benjamin's Credentials & Recognition

• Google Marketing Platform Partner
• Google Analytics Certified (since 2009)
• Published Author: Learning Google AdWords and Google Analytics (2nd Edition, 2018), Google Analytics Integrations (2015)
• Featured Contributor: Official Google Analytics Blog, YouTube Video Contributor
• 15,000+ students trained

See The GA4 Course In Action

Here's a free lesson from Module 2 – it covers the Acquisition reports and shows exactly how the course is taught. Concise, practical, and no jargon.

Ready to learn more? The full course takes you from GA4 fundamentals through to advanced topics like exploration reports, custom segments, and property settings – all with the same clear, practical approach.

Join the Course for $225 USD

Over 15,000 students have already learned from Loves Data courses. Join them.

What Students Say

"What has taken us many hours to extract ourselves from Google files for previous products was drastically reduced by taking this course. His courses save all that time by teasing out the key elements and explaining things far more clearly than Google manages to do itself."

— Paula S., Digital Agency Owner ⭐⭐⭐⭐⭐

"Benjamin's GA4 course was extremely straightforward and easy to understand, especially for someone practically illiterate in Google Analytics. I didn't understand some of the questions asked in the final assignment, and Benjamin kindly took the time to explain and provide insight through a personal email."

— Mackenzie M., Director of User Experience ⭐⭐⭐⭐⭐

"I am now able to take this knowledge and build strategies using the website analytics provided by GA4. The course also connects the dots to other integrations that enhance the data. I found I was able to retain a lot of the information because of the way it is presented."

— Michael J., Digital Optimization Manager ⭐⭐⭐⭐⭐

"Whether you are new to analytics, new to GA4, or just want to make sure you are properly grounded in your understanding of GA4 — this is the class for you. The information is presented in easy-to-consume lessons that break down processes step-by-step, explaining the why behind each topic."

— Lilia G., Website Specialist ⭐⭐⭐⭐⭐

"One thing I'm thrilled with is how often Benjamin updates the course content for GA4. Highly recommend all of the Loves Data courses, wherever you are in your journey."

— Mary S., Digital Marketing Consultant ⭐⭐⭐⭐⭐

30-Day Money-Back Guarantee

Try the course for 30 days. If it's not right for you, email me and I'll refund your purchase – no questions, no hassle.

I'd rather you find the right fit than feel stuck with something that doesn't work for you.

Common Questions

When does the course start?
You can start immediately. All 96 lessons are available now, and you work through them at your own pace.

How long will it take to complete?
Most students complete the course in 3 to 4 weeks, spending 2 to 3 hours per week. But there's no time limit – you can go faster or slower depending on your schedule.

Do I need any prior experience with Google Analytics?
No. The course starts from fundamentals and builds up. It's designed for beginners and anyone who wants to fill gaps in their knowledge.

Is this course focused on websites, apps, or both?
The course is taught using website examples, but the skills and interface are very similar for apps. If you're working with an app, you'll be able to apply what you learn.

Will this course work for my industry?
Yes. GA4 applies across industries and business types. Current students include marketers, consultants, ecommerce managers, agency professionals, and business owners from a wide range of sectors.

How is this different from free YouTube tutorials?
Three things: structure, depth, and support. The curriculum has been refined over 17 years. Lessons go deeper than typical YouTube content. And you get access to a private discussion area where you can ask questions.

What if I get stuck or have questions?
You can post in the private discussion area. I'm active there and regularly help students with their questions.

Do I get a certificate?
Yes. After completing all lessons and submitting your final assignment (which I personally review), you'll receive a certificate of completion from Loves Data.

How often is the course updated?
Regularly. I update lessons throughout the year as GA4 changes. All updates are included at no extra cost.

What's your refund policy?
30-day money-back guarantee. If the course isn't right for you, email me within 30 days for a full refund.

Have another question?
Send an email to [email protected] or complete our contact form and we'll get back to you.

Join The Course

The GA4 Complete Course includes:

• 8 hours and 43 minutes of HD video lessons
• 95+ video lessons across 7 modules
• Practical exercises
• Revision quizzes
• Private discussion area
• Course certificate
• Lifetime access
• Automatic updates
• 30-day money-back guarantee

One-time payment. No course expiry. Free updates.

Join the Course for $225 USD