GA4 Complete Course

Google Analytics 4 (GA4) Complete Course

After taking this course you will be confident using the latest version of Google Analytics (GA4), you will understand what the data is telling you and how to use the reports to improve your (or your client’s) website and marketing. This is a practical and comprehensive course designed to build your knowledge and skills. You will learn how to master GA4.

Here’s what you’ll learn in the course:

• How to use the default reports and customize them to meet your needs.
• Correctly track inbound marketing campaigns and report on their performance.
• Create custom audiences for in-depth analysis, reporting, and remarketing.
• The major differences between GA4 and Universal Analytics.
• Using conversion and ecommerce reports to measure and optimize conversions.
• Understanding how your marketing channels work together to drive conversions.
• Configuring GA4 to collect meaningful and accurate data.

Your instructor

Benjamin has been working with Google Analytics for over 15 years, and he has trained and consulted for companies including 3M, Fuji Xerox, and Google.

As your course instructor, he will teach you practical techniques for setting up and using Google Analytics and show you how to get the most out of your reports to improve your website and marketing.

What’s covered?

Module 1: Fundamentals

• Understand what metrics are telling you in Google Analytics.
• Use a measurement plan to align reports with objectives.
• The importance of applying context to your reports.
• How Google Analytics can be used for analysis and optimization.
• The major differences in GA4 compared to Universal Analytics.

Module 2: Standard Reports

• Understand your audience, including who is visiting your website, the devices they’re using, and how to report on demographics.
• Identify inbound marketing channels, including campaigns, referrals, social, organic, and paid traffic in your reports.
• Discover how people are engaging with your website, identify the content they’re viewing, and understand how people navigate pages and the actions they take.
• Report on conversions using ‘key events’ to see if your website and marketing channels are achieving their full potential or if there’s room for improvement.

Module 3: Campaigns

• Apply best practice tracking for all of your marketing activities.
• Analyze the performance of organic and paid marketing campaigns, including Google Ads and third-party advertising.
• Link Google Search Console with GA4 to understand organic traffic from Google.
• Link Google Ads with GA4 for in-depth reporting.

Module 4: Conversions

• Identify the conversions you should be tracking for your business.
• Configure key events to measure important actions on your website.
• Understand impacts on conversions.
• How attribution works in Google Analytics.
• Use ecommerce tracking to report and analyze purchases.

Module 5: Exploration Reports

• Introduction to exploration reports for advanced analysis and custom reporting.
• Free form reports.
• Funnel exploration reports.
• Path exploration reports.
• Segment overlap reports.
• User explorer reports.
• Cohort exploration reports.
• User lifetime reports.

Module 6: Customization

• How to customize the standard reports and menu.
• Create custom insights to report on anomalies.
• Understand how metrics and dimensions work together.
• Create custom audiences to analyze users and their behavior.
• Creating custom dimensions and metrics.

Module 7: Advanced

• Best practices for setting up and configuring Google Analytics.
• Use the DebugView to view your testing data.
• Apply filters to exclude your own traffic from reports.
• Use Google Tag Manager to streamline your implementation.
• Upload custom data to Google Analytics.
• Track logged-in users across multiple devices.

“Benjamin does an excellent job of explaining GA4. He walks you through all the tools and features of the new analytics platform and keeps you engaged.”

— Sean M., Loves Data Student

“Benjamin's GA4 course was extremely straightforward and easy to understand, especially for someone practically illiterate in Google Analytics.”

— Michael J., Loves Data Student

“This course was fantastic! All the features were explained in an easy to understand way with lots of examples and walkthroughs. I am now able to take this knowledge and build strategies using the website analytics provided by GA4.”

— Faisal A., Loves Data Student

“The Google Analytics course offered by Loves Data is truly transformative. With an in-depth exploration of GA4, it is essential for marketers dedicated to data-driven growth.”

— Mackenzie M., Loves Data Student

This course is rated 4.9 out of 5 by students.

Course FAQs

When does the course start?

You can start the course whenever you’re ready. All of the lessons, quizzes and exercises are available today, and you can take them at your own pace.

Does the course focus on websites, apps or both?

This course is 100% focused on websites.

How long do I have access to the course?

There is no time limit, so you can take the lessons at any time. You can rewatch lessons whenever you like and any lesson updates are included.

Will I receive a certificate?

Yes, once you’ve completed all of the lessons and the final assignment, you will earn your course certificate.

Have another question?

Send an email to [email protected] or complete our contact form and we'll get back to you as soon as we can.

What’s included in the course?

• HD video lessons to build your knowledge and skills.
• Guided walk-throughs with techniques and tips.
• Practical exercises to apply your skills.
• Quizzes to reinforce learnings and test your knowledge.
• Private discussion area where you can ask questions.
• Course certificate for completing the lessons and quizzes.
• Full access lets you review lessons whenever you need.
• Updates when lessons in the course are refreshed.

Join The Google Analytics 4 Course Now

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