Google Analytics Complete Course

Learn the latest version in this complete Google Analytics 4 (GA4) course

After taking this course, you will be confident using GA4. You will understand what the data tells you and how to use the reports to improve your (or your client's) website and marketing. This practical and comprehensive course is designed to build your knowledge and skills. You will learn how to master Google Analytics.

Here's what you'll learn in the course:

• How to use the default reports and customize them to meet your needs.
• Correctly track inbound marketing campaigns and report on their performance.
• Create custom audiences for in-depth analysis, reporting, and remarketing.
• Using reports to measure and optimize conversions.
• Understanding how your marketing channels work together to drive conversions.
• Configuring GA4 to collect meaningful and accurate data.

Your instructor

Benjamin has been working with Google Analytics since it launched, and he has trained and consulted for companies including 3M, Nestlé, Fuji Xerox, and Google.

As your course instructor, he'll share practical, hands-on techniques for setting up and using Google Analytics and show you how to turn your reports into insights that improve your website and marketing.

What's covered?

Module 1: Build a Strong Foundation

• Understand how GA4 works and how to align your tracking with your business goals
• Know which metrics actually matter (and which don’t)
• Create a measurement plan to guide your analytics
• Understand GA4’s data model and key differences from Universal Analytics

Module 2: Understand Your Traffic, Audience, and Performance

• See exactly where your users come from and how they behave
• Identify your highest-performing traffic sources
• Understand user behavior, engagement, and content performance
• Measure marketing channel effectiveness with confidence

Module 3: Track and Optimize Your Marketing Campaigns

• Measure the true performance of your marketing across channels
• Track SEO, paid ads, email, and social campaigns
• Connect Google Ads and Search Console for deeper insights
• Accurately measure campaign ROI and performance

Module 4: Measure Conversions and Business Impact

• Track the actions that directly impact your revenue and growth
• Set up conversion tracking correctly
• Measure key business actions
• Understand attribution and the full customer journey

Module 5: Unlock Advanced Analysis and Insights

• Go beyond standard reports to uncover deeper opportunities
• Build funnel and path exploration reports
• Identify drop-offs, bottlenecks, and growth opportunities
• Analyze audience behavior and conversion patterns

Module 6: Customize GA4 to Your Business Needs

• Make GA4 work for your specific goals and workflows
• Create custom reports, audiences, and insights
• Track the metrics that matter most to your business
• Monitor performance and identify anomalies early

Module 7: Implement Advanced Tracking and Professional Techniques

• Learn advanced strategies used by experienced analysts
• Use Google Tag Manager to improve tracking flexibility
• Test and validate your implementation properly
• Ensure your data is accurate and reliable

What's included?

• HD video lessons to build your knowledge and skills.
• Guided walk-throughs with techniques and tips.
• Practical exercises to apply your skills.
• Quizzes to reinforce learnings and test your knowledge.
• Private discussion area where you can ask questions.
• Course certificate for completing the lessons and quizzes.
• No time limit lets you review lessons whenever you need.
• Updates when lessons in the course are refreshed.

Join the course now

One-time payment, no course expiry, and free updates.

🔒 Money Back Guarantee: We're confident you'll love the course. If it's not right for you, email us within 30 days of your purchase and we'll issue a full refund.

"The Google Analytics course offered by Loves Data is truly transformative. With an in-depth exploration of GA4, it is essential for marketers dedicated to data-driven growth. Benjamin's teaching style and practical insights ensure a rewarding learning experience. I highly recommend this course for professionals ready to enhance their skills and navigate the GA4 migration smoothly."

– Mackenzie, Loves Data Student

"Benjamin does an excellent job of explaining GA4. He walks you through all the tools and features of the new analytics platform and keeps you engaged."

– Sean, Loves Data Student

"Benjamin rocks and this course is the GA4 data rock! We are professional developers used to traipsing endlessly through Google files for the latest changes to analytics and their other products. His courses save all that time by teasing out the key elements and explaining things far more clearly than Google manages to do itself, helping you build a sound foundation to its primary products. The lessons are concise, complete, and easy to follow. Benjamin is there while you do the course to assist with any questions, and is very attentive to this part too."

– Paula, Loves Data Student

Course FAQs

When does the course start?

You can start the course whenever you’re ready. All of the lessons, quizzes and exercises are available today, and you can take them at your own pace.

Does the course focus on websites, apps or both?

This course is 100% focused on websites.

How long do I have access to the course?

There is no time limit, so you can take the lessons at any time. You can rewatch lessons whenever you like and any lesson updates are included.

Will I receive a certificate?

Yes, once you’ve completed all of the lessons and the final assignment, you will earn your course certificate.

Have another question?

Send an email to [email protected] or complete our contact form and we'll get back to you as soon as we can.