This practical course will help you confidently use Google Analytics 4 (GA4). You'll learn how to understand your data, use reports effectively, and improve your website and marketing. It's a comprehensive course designed to build your skills and get real results.
Learn the latest version of Google Analytics – Google Analytics 4 (GA4) in this practical course
This course will help you master Google Analytics 4 (GA4) with clear, concise lessons and practical techniques you can apply immediately. Whether you're new to Google Analytics or want to deepen your skills, this expert-led training includes real-world best practices and walkthroughs – so you can confidently use your data to improve your website and marketing.
Here’s what you’ll learn in the course:
Use the default reports and customize them to suit your needs
Track inbound marketing campaigns and measure their performance
Create custom audiences for analysis, reporting, and remarketing
Set up key events and ecommerce reports to track conversions
Understand how your marketing channels work together
Configure Google Analytics 4 (GA4) to collect accurate and meaningful data
In addition to hands-on skills, you’ll learn how to plan your setup, choose meaningful metrics, and translate your data into insights that support smarter marketing and business decisions.
By the end of the course, you’ll be confident using Google Analytics 4 (GA4) and applying your skills to improve your website, campaigns, and business outcomes.
Benjamin Mangold, Co-Founder, Loves Data
About your course instructor
Benjamin has been working with Google Analytics for over 15 years, and he has trained and consulted for companies including 3M, Fuji Xerox, and Google.
As your course instructor, he will teach you practical techniques for setting up and using Google Analytics and show you how to get the most out of your reports to improve your website and marketing.
What’s covered in the Course?
In this course, you will learn:
How to properly plan your analytics setup.
How to decide what is important to track.
How to configure Google Analytics.
How to build reports based on your business goals.
How to analyze the data and how to get value out of it.
Module 1: Fundamentals
Understand what metrics are telling you in Google Analytics (get a free preview).
Use a measurement plan to align reports with objectives.
The importance of applying context to your reports.
How Google Analytics can be used for analysis and optimization.
Module 2: Standard Reports
Understand your audience, including who is visiting your website, the devices they’re using, and how to report on demographics.
Identify inbound marketing channels, including campaigns, referrals, social, organic, and paid traffic in your reports.
Discover how people are engaging with your website, identify the content they’re viewing, and understand how people navigate pages and the actions they take.
Report on conversions using ‘key events’ to see if your website and marketing channels are achieving their full potential or if there’s room for improvement.
Module 3: Campaigns
Apply best practice tracking for all of your marketing activities.
Analyze the performance of organic and paid marketing campaigns.
Link Google Ads with Google Analytics for in-depth reporting.
Module 4: Conversions
Identify the conversions you should be tracking for your business.
Configure key events to measure important actions on your website.
Understand impacts on conversions.
How attribution works in Google Analytics.
Use ecommerce tracking to report and analyze purchases.
Module 5: Exploration Reports
Creating exploration reports for custom needs.
Free form report
Funnel exploration report
Path exploration report
Segment overlap report
User explorer report
Cohort exploration report
User lifetime report
Module 6: Customization
How to customize the standard reports and menu.
Create custom insights to report on anomalies.
Understand how metrics and dimensions work together.
Create custom audiences to analyze users and their behavior.
Creating custom dimensions and metrics.
Module 7: Advanced
Best practices for setting up and configuring Google Analytics.
Use the DebugView to view your testing data.
Apply filters to exclude your own traffic from reports.
Use Google Tag Manager to streamline your implementation.
Upload custom data to Google Analytics.
Track logged-in users across multiple devices.
“Benjamin does an excellent job of explaining GA4. He walks you through all the tools and features of the new analytics platform and keeps you engaged.”
— Sean M., Loves Data Student
“Benjamin's GA4 course was extremely straightforward and easy to understand, especially for someone practically illiterate in Google Analytics. I didn't understand some of the questions asked in the final assignment, and Benjamin kindly took the time to explain and provide insight through a personal email. Thanks, Benjamin!”
— Michael J., Loves Data Student
“This course was fantastic! All the features were explained in an easy to understand way with lots of examples and walkthroughs. I am now able to take this knowledge and build strategies using the website analytics provided by GA4. The course also connects the dots to other integrations that enhance the data, such as Google Tag Manager, Google Ads, and Search Console. I found I was able to retain a lot of the information because of the way it is presented and this helped me with completing the final assignment that didn't take too much time.”
— Faisal A., Loves Data Student
“The Google Analytics course offered by Loves Data is truly transformative. With an in-depth exploration of GA4, it is essential for marketers dedicated to data-driven growth. Benjamin's teaching style and practical insights ensure a rewarding learning experience. I highly recommend this course for professionals ready to enhance their skills and navigate the GA4 migration smoothly.”
— Mackenzie M., Loves Data Student
This course has been rated 4.9 out of 5 by students.
Why Learn Google Analytics 4?
Google Analytics 4 is an essential business tool. It helps you understand how prospects and customers engage with your digital channels – from how they discover you, to how they interact with your website, and through to conversion. Our course guides you step-by-step, helping you build practical skills that you can apply immediately – from setting up tracking to making data-driven decisions that drive results.
FAQs
What is GA4?
GA4 stands for Google Analytics 4. It's the latest version of Google Analytics, offering event-based tracking and flexible user-focused reporting.
How long does it take to complete the course?
We recommend taking the course over 3 to 4 weeks and giving yourself 2 hours a week to watch the lessons, complete the practical exercises, and take the quizzes. However, we've also had students complete the course faster (and slower) based on their needs and schedule.
Who should take this course?
This GA4 course is ideal for marketers, analysts, business owners, and anyone who wants to understand how people find and interact with their website using Google Analytics.
What are the requirements for taking this course?
This course is designed to accommodate both beginners and those with existing knowledge. You won’t need any previous experience to get started.
When does the course start?
You can start the course whenever you’re ready. All of the lessons, quizzes and exercises are available today, and you can take them at your own pace.
Does the course focus on websites, apps or both?
This course is 100% focused on websites.
How long do I have access to the course?
There is no time limit, so you can take the lessons at any time. You can rewatch lessons whenever you like and any lesson updates are included.
Do you need your own website for the practical exercises?
No, having your own website is not required for the practical exercises in this course. However, if you have a business or personal site, you are welcome to use it to complete the exercises and follow along in your own Google Analytics reports when taking the lessons.
Will I receive a certificate?
Yes, once you’ve completed all of the lessons in the course you can earn your course certificate.
