Learn how to use Google Tag Manager to manage your tracking tags and collect custom data based on user interactions.

After taking this course you will be confident using Google Tag Manager to implement Google Analytics tracking tags to measure your users. You will learn practical techniques, including how to test your tags and triggers when collecting data.

This comprehensive course will build your knowledge and skills, allowing you to apply this powerful tool to your own websites.

Google Tag Manager Course

What will I learn?

  • How to get started with Google Tag Manager

  • Setting up and configuring Google Tag Manager

  • Tracking custom website actions

  • Testing your tags and using environments

  • Diagnosing issues with your tags and triggers

Video Lessons

Learn the best ways to set up and implement Google Tag Manager to track your users.

Course Certificate

Complete the course and show off your skills with the course certificate from Loves Data.

Learn from Experts

Your expert instructor will teach you the Google Tag Manager skills you need.


Lifetime Access

There is no time limit, so take the course at your own pace and retake lessons as you need.


Use Any Device

Join the course using any modern browser on your phone, tablet and computer.


Discussion Area

Ask questions and share ideas with other students in the course discussion area.

Google Tag Manager Training Course

Gain Practical Tag Management Skills

Follow along in your own account to apply your knowledge and skills immediately. Take revision quizzes and complete practical exercises to reinforce learnings.

Will this suit me?

  • Experienced users wanting to expand or update their knowledge

  • Intermediate users looking for a comprehensive understanding

  • Beginners wanting to learn everything from the ground up

What's included?

  • High quality HD video lessons to build your skills

  • Guided walk-throughs with techniques and tips

  • Practical exercises to apply your skills

  • Revision quizzes to reinforce learnings

  • Private discussion area where you can ask questions

  • Certificate for completing the course

  • Unlimited lifetime access lets you retake lessons

  • Free updates when lessons are refreshed

Core topics

  • Apply best practices when configuring Google Tag Manager

  • Understand Google Tag Manager terminology

  • Measure custom interactions, including clicks and scrolling

  • Understand and use the Data Layer

  • Diagnosing issues with tags and triggers

  • Firing additional tags including Ads (AdWords) and HTML tags

  • Use environments to test tracking before publishing

  • Understand advanced Google Tag Manager concepts

I had started using Google Tag Manager before finding out about the course, and was pleasantly surprised that there were more advanced aspects to Google Tag Manager covered.
— Jason, Loves Data Graduate
Another comprehensive, easy to understand course – thanks Benjamin!
— Matt, Loves Data Graduate

Loves Data's courses are rated 4.7 out of 5, based on 211 student reviews.

Your instructor

Benjamin Mangold
Co-Founder, Loves Data

Benjamin has been working with Google Analytics, Google Tag Manager, and other Google products for ten years, and he has trained and consulted for companies like 3M, Fuji Xerox, and Google.

As your course instructor, he will teach you practical techniques for setting up, configuring and using Google Tag Manager.

Benjamin Mangold

Course questions

Do I have to show up at a certain time?

You can take the lessons whenever you like and at your own pace. And since the course includes lifetime access there's no time limit, so you can re-watch lessons whenever you need.

That being said, I recommend blocking out time in your calendar as soon as you've joined the course to ensure you complete the lessons at your desired pace. For example, you might schedule 2 hours a week over 4 weeks.

Will the course suit me?

We have students from small and medium businesses, marketing agencies, leading brands, enterprise businesses, nonprofits, and government departments, so you're in good hands.

Our courses are designed to teach you important foundations before covering intermediate and advanced topics.

We've trained thousands of people in a diverse range of roles to get the most out of Google's products.

Can I ask questions in the course?


Each course includes a discussion area where you can ask questions. So if you want to ask a technical question, or get a second option, then you can ask for help inside the course.

How long is the course?

My courses range from 3 to 6 hours and are delivered in short, digestible lessons which makes it easy to refer back to important topics.

I recommend taking the course over 4 weeks and giving yourself 2 hours a week to watch the lessons, complete the practical exercises and take the quizzes. However, I've also had students complete the course faster (and slower) based on their needs and schedule.

My courses are also based on quality (not quantity), so I always focus on giving you the knowledge and skills you need as clearly and concisely as possible.

Will I receive a certificate?

You will receive a certificate when you complete all of the lessons, revision quizzes and practical exercises in the course.

How long will I have access to the course content?

You'll have lifetime access to the course. This means you can re-watch lessons whenever you need and complete the course at your own pace.

I work for an agency, can I take this course?

Yes! We have students from a range of digital agencies. When you take the course you’ll be able to apply the learnings to all of the clients you’re managing.

Why Loves Data?

You’ll be in good company when you join our courses. We’ve been training people to use Google Analytics and Google Ads since 2007 and we pride ourselves on delivering accurate, accessible and actionable training. We’re passionate about sharing our Google Ads knowledge and skills.

I have another question...

We're here to help! Email us at hello@lovesdata.com and we'll get back to you as soon as we can.

Join the course

Google Tag Manager Course

+ High quality HD video lessons
+ Guided walk-throughs
+ Practical exercises
+ Revision quizzes
+ Private discussion area
+ Course certificate
+ Unlimited lifetime access
+ Free updates

$225 USD
(one-time purchase)

I have now completed the tutorials and all my questions and frustration of how to set up Google Tag Manager are over.
— Paul, Loves Data Graduate
Great course for anyone who is wanting to learn Google Tag Manager, I’ve taken many courses in the past but this one taught by Benjamin and the Loves Data team was by far the best.
— Scott, Loves Data Graduate