Learn how to use Google Tag Manager to manage your tracking tags and collect custom data based on user interactions.

After taking this course you will be confident using Google Tag Manager to implement Google Analytics tracking tags to measure your users. You will learn practical techniques, including how to test your tags and triggers when collecting data.

This comprehensive course will build your knowledge and skills, allowing you to apply this powerful tool to your own websites.

Google Tag Manager Course


What will I learn?

  • Configuring Google Tag Manager
  • Measuring custom interactions
  • Testing your tags and using environments
  • Diagnosing issues with your tags and triggers

Video Lessons

Learn the best ways to set up and implement Google Tag Manager to track your users.

Course Certificate

Increase your qualifications by earning your course certificate when you pass the final quiz.

Learn from Experts

Your expert instructor will teach you the Google Tag Manager skills you need.


Google Tag Manager Course

Apply New Skills Immediately

Follow along in your own account to immediately apply your new skills and take quizzes during the classes to reinforce learnings.


Will this suit me?

  • Experienced users wanting to expand or update their knowledge
  • Intermediate users looking for a comprehensive understanding
  • Beginners wanting to learn everything from the ground up

What's included?

  • Video lessons to build your skills
  • Short revision quizzes throughout the course
  • Certificate for passing the final course quiz

Core topics

  • Use best practices for configuring Google Tag Manager
  • Understand Google Tag Manager terminology
  • Measure custom interactions, including clicks and scrolling
  • Understand and use the Data Layer
  • Diagnosing issues with tags and triggers
  • Firing additional tags including AdWords and HTML tags
  • Use environments to test tracking before publishing
  • Understand advanced Google Tag Manager concepts


Google Tag Manager Course

Learn to master Google Tag Manager

Online lessons include in-depth explanations, walk-throughs of the user interface and quizzes to test your learning and knowledge.


Your instructor

Benjamin Mangold is Co-Founder of Loves Data and the author of ‘Learning Google AdWords and Google Analytics’. He is an internationally recognized Google Analytics, Google AdWords and online marketing expert.

He loves sharing the latest techniques and tips for digital advertising and digital analytics. He has 10 years experience designing and presenting the most up to date, accurate, practical, independent and comprehensive online marketing courses available.

Benjamin Mangold


Course questions

Once I've paid, when can I access the course? After you've registered and paid for the course you will have immediate access to all of the lessons.

Is there a time limit to take the lessons? No there isn't! You can take the lessons whenever you like and there is not time limit, so you can even retake lessons as you need. 

Do I receive a certificate? Yes, if you pass the final quiz you will receive a course certificate.

Does the price include taxes? If you're located in the US or Europe taxes will be added when you purchase the course. And if you're located in Australia GST is included in the price.

I work for _ _ _ _ _ , do you think the course will suit me? We have students from tiny businesses, nonprofits, government and huge companies, so you're in good hands. We've trained thousands of people in a diverse range of roles.

Have another question? We're here to help! Email us at hello@lovesdata.com or complete our contact form and we'll get back to you as soon as we can.