Loves Data’s Google Analytics training course gives you everything you need to master Google Analytics. The course includes lessons, strategies, best practice approaches, and practical exercises. This is a comprehensive course for anybody wanting to learn how to get the most out of Google Analytics.

By learning how to use Google Analytics the right way you’re going to save time understanding and interpreting your data. You’ll learn what the reports are telling you and how to apply them for your business.

Loves Data’s course will fast-track your Google Analytics skills and knowledge.

It’s suitable for people in marketing and technical roles wanting to get the most out of this powerful tool. It covers the basics right through to ways you can customize Google Analytics. This makes it perfect if you’re in marketing because you can watch the introductory modules first and then move on to the advanced topics when you’re ready. And it’s great if you’re in a technical role because you can quickly jump to the lessons that are most important to you first.

I completed the course at my own pace while setting up our company’s Google Analytics account. I would definitely recommend it to other professionals.
— Veronica, Loves Data Graduate
I absolutely loved the course. I tried other online training and Loves Data’s has a much better course flow.
— Diana, Loves Data Graduate
I really enjoyed the Loves Data course as it helped me understand each component step-by-step which I was able to do at my own pace.
— Sukh, Loves Data Graduate

Who should join the course:

  • You want expert-lead training that will teach you best practice

  • You want to learn practical Google Analytics skills and techniques

  • You want to get the most out of Google Analytics for yourself (or your clients)

  • You want to fast-track your learning with high-quality training

  • You want training that’s concise and skips the fluff

  • You want to know how to make your data and reports actionable

  • You want training that shows you real-world techniques and tips

  • You want to save time and money by following a proven curriculum


What is included in the course:

  • Comprehensive course modules

  • Interface walk-throughs

  • Practical exercises

  • Revision quizzes

  • Private discussion area

  • Course certificate


Your course instructor:

Benjamin Mangold
Co-Founder, Loves Data

Benjamin has been working with Google Analytics for ten years, and he has trained and consulted for companies like 3M, Fuji Xerox, and Google.

As your course instructor, he will teach you practical techniques for setting up and using Google Analytics and show you how to use your reports to improve your website and your campaigns.


Course topics:

Unlock the value of your Google Analytics data

  • Understand what critical metrics are telling you in Google Analytics

  • Use a measurement plan to align Google Analytics with your business objectives

  • The importance of applying context to your reports

  • How Google Analytics can be used for analysis and optimization

Use the reports and make your data actionable

  • Understand your audience, including who is visiting your website, the devices they’re using, and how to report on demographics (including age, gender, and interests)

  • Identify inbound marketing channels (and their performance) using the Acquisition reports, including custom campaigns, referrals, social, organic, and paid traffic

  • Discover how people are engaging with your website, identify the content their viewing, understand how people navigate pages and the actions they take

  • Report on conversions to see if your website and marketing channels are achieving their full potential (or if there’s room for improvement)

Go beyond the standard reports

  • Create and apply your own segments to analyze your audience in-depth (including your most valuable users, marketing channels, website content, and more)

  • Create custom dashboards and custom reports for your own reporting needs

  • Understand how metrics and dimensions work together to create your reports inside Google Analytics

Accurately track your marketing campaigns

  • Use best practice tracking for all of your online marketing activities with Google Analytics

  • Analyze the performance of your organic (free) and paid marketing campaigns

  • Link Google Ads with Google Analytics for in-depth reporting of your paid campaigns

Understand when (and how) people convert

  • Apply a framework to identify goals you should be tracking for your business

  • Set up goals to measure conversions taking place on your website

  • Understand how your website and marketing impact conversions and conversion rate

  • Learn how attribution works inside Google Analytics and how you can use attribution to see how your different marketing channels work together

  • Use ecommerce tracking to report and analyze people purchasing on your website

Correctly set up and configure Google Analytics

  • Best practices for setting up and configuring Google Analytics

  • Apply filters inside Google Analytics to clean up and customize the data you’ve collected

Advanced Google Analytics features

  • Track custom actions (like embedded YouTube videos and scroll depth) using events

  • Learn how to use Regular Expressions (Regex) to become a Google Analytics power-user

  • Use Google Tag Manager to streamline your implementation

  • Upload custom data to Google Analytics to supplement data in the standard reports

  • Track logged in users across multiple devices