How to Get Certification in Google Analytics 4
Benjamin Mangold
The Google Analytics 4 certification helps you stay up to date with the latest changes to Google Analytics – and proves your expertise. If you're wondering how to get certified in GA4 and pass the exam, this guide will walk you through everything you need to know.
So, how do you get certified in Google Analytics? What does the GA4 certification exam cover? In this guide, we’ll talk about Google Analytics certification and answer the most common questions people have about the new version of Google Analytics.
In a hurry? You can also download the resources included in my post (plus some sample exam questions). Get my Google Analytics Certification Resources PDF.
Download the Certification Resources
Does Google offer Google Analytics 4 certification?
Yes, Google offers a free Google Analytics 4 certification exam. It's designed to test your understanding of GA4 and your ability to use it in real-world situations.
Here’s a quick summary of the GA4 certification exam:
- It's free to take
- You get 1 hour and 15 minutes
- There are 50 multiple-choice questions
- You need at least 80% to pass (40 correct answers)
- The certification is valid for 12 months
Where can I take the Google Analytics 4 exam?
You can take the exam through Google Skillshop, Google’s official training platform.
- Visit Google Skillshop
- Sign in or create a free account
- Enroll in the Google Analytics certification course
- Complete the training modules (optional but recommended)
- Start the exam directly on the course page
What does the Google Analytics 4 certificate look like?
After passing the exam, Google will issue a digital certificate that confirms your Google Analytics 4 certification. You can print it, add it to your LinkedIn profile, or share it with clients and employers to prove your expertise.
What does it take to become Google Analytics certified?
To earn the Google Analytics certification, you need to pass the GA4 exam. The exam tests your knowledge on topics such as:
- Setting up GA4 for your business
- Connecting data streams
- Understanding key reports
- Configuring key events (formerly conversions)
- Creating audiences and segments
- Understanding attribution and reporting
- Basics of Analytics 360
- Machine learning in GA4
- Event customization and data collection
How to study for the GA4 certification exam
Google offers a range of learning modules in Skillshop to prepare for the GA4 certification exam. These modules include:
- Get started using Google Analytics 4
- Manage GA4 data and learn to read reports
- Dive deeper into GA4 data and reports
- Use GA4 with other tools
If you're new to GA4, it's also a good idea to practice using the Google Analytics demo account to get familiar with the interface.
If you’d like to dive deeper into GA4 before taking the certification exam, you can join our GA4 course for step-by-step lessons and hands-on practice. You’ll also find free tutorials on the Loves Data YouTube channel to help strengthen your knowledge and boost your confidence for the exam.
What are the exam questions like?
The GA4 certification exam features multiple-choice questions that test both basic and intermediate understanding of GA4. You’ll be asked to identify:
- What’s included in specific reports
- How to set up data collection
- What certain metrics mean
- How to apply filters or audiences
- Key event setup and analysis
It’s not overly technical, but being familiar with the GA4 interface is helpful.
Take this practice quiz to get a feel for the types of questions you’ll be asked in the exam:
Is it possible to cheat in the exam?
Yes, you can find Google Analytics exam answers online, but cheating defeats the purpose. The goal is to actually understand how to use GA4. A certificate without the skills won’t help you in the long run, especially if you work with clients or teams who expect real knowledge.
What are the benefits of earning your GA4 certification?
- Proves your skill and knowledge with the latest Google Analytics version
- Adds credibility to your resume or LinkedIn profile
- Helps you land clients or jobs in digital marketing
- Gives you confidence to analyze and report real-world data
- Prepares you for deeper roles in data analysis, CRO, or marketing strategy
How to sit the Google Analytics certification exam
- Visit Google Skillshop
- Sign in with your Google account
- Find the 'Google Analytics Certification' course
- Complete the disclaimer
- Complete the course modules (optional but recommended)
- Click 'Start Test' to begin
Problems finding your certificate?
Once you pass the exam, your certificate may not appear instantly. Here’s what to do:
- Go to 'My Activities' in Skillshop
- Click on 'Certifications'
- If your certificate isn’t there, wait 2 to 3 hours and try again
Note: The certificate does not appear under 'Certification Hub'.
FAQs about Google Analytics 4 Certification
Is the Google Analytics 4 certification free?
Yes, it's 100% free on Google Skillshop.
How long does it take to get certified?
If you’re new, give yourself a few days to study. Experienced users might be ready after a few hours.
Do I get a certificate from Google?
Yes, you’ll receive an official Google Analytics certification once you pass.
What happens if I fail the exam?
You can retake it after 1 day. There’s no penalty for failing.
When was the GA4 certification released?
It was launched on August 16, 2022.
Is the Universal Analytics certification still available?
No. Universal Analytics was sunsetted and the old certification is no longer offered.
What is GAIQ?
GAIQ stood for Google Analytics Individual Qualification. It’s now called Google Analytics Certification.
Conclusion
Getting your GA4 certification is one of the best ways to show you understand the latest version of Google Analytics. It’s free, valuable, and a great addition to your professional toolkit.
Whether you’re a marketer, analyst, freelancer, or business owner, earning your Google Analytics 4 certification will help you make better decisions with your data and stand out in the digital space.
Get the Google Analytics Certification Resources
Short on time? You can grab a free PDF with all the key resources from this post – including sample questions to help you prepare for the exam. Download my Google Analytics Certification Resources PDF.
Download the Certification Resources
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