Google AdWords Training Course by Loves Data

Google AdWords (now called ‘Google Ads’) is a fantastic platform used by millions of advertisers around the world, which reaches over 90% of internet users worldwide. If you manage your own Google AdWords campaigns, ensure that your accounts are fully optimised for maximum performance and follow Google’s best practice recommendations. Loves Data’s training is designed to help you navigate this landscape and ever-changing platform. We focus on Google AdWords strategies, features and best practices that will make a difference to your business’ bottom line.

Whether you’re a beginner or have years of Google AdWords experience, our expert trainers will provide actionable training to help you optimize your campaigns. Our training is designed to be as practical as possible, you’ll learn how to create and manage campaigns, ad groups, keyword lists, ads, ad extensions, and more – as well as learning best practices, strategies and tips.

Why Loves Data?

  • Since 2009 we’ve helped thousands of people learn Google AdWords

  • We’ve been trusted by Google to deliver training to their own clients

  • Our training is accurate, accessible and actionable


Learn the fundamentals of Google Ads, from planning your campaign strategy, through to campaign setup, ads, keywords and optimization. Our Google Ads Fundamentals course suits anyone from beginners with little experience in Google Ads, to advanced users looking to make sure they’re utilizing the best practices in their account.

Course topics:

  • Introduction to Google Ads: How does it work? Is it right for my business? What do I need for a successful account?

  • Terminology: What advertising options are available within the Google Network? What information does Google provide about my campaigns?

  • Defining objectives & structuring campaigns: How do I make my website Google Ads ready? What are some ways to structure my account and how will they affect my account’s performance?

  • Account setup, navigation & interface: Creating an account. Best practices for your first campaign. Navigating the parts of your account and making single or multiple changes.

  • Working with ads: What are the best practices for desktop and mobile ads? How do Google editorial policies impact my ads? What are some effective strategies for testing ad copy?

  • Working with keywords: What tools and strategies are available to research keywords and create ad groups? How do Google’s match types work and how should they be used for a successful account?

  • Measuring performance: What reporting metrics should I pay attention to? How can I use Google Analytics to inform my Google AdWords decisions? What type of conversion tracking is available through Google Ads and Google Analytics and how do the two methods differ?

  • Introducing campaign optimisation: What best practices should I follow in optimising my campaigns, ad groups, keywords, ads and landing pages?

  • Questions & answers: Ask questions in our course discussion area.


  • In-house marketing staff who run Google Ads campaigns – to learn and brush up on best practices as well as get ideas for account optimization

  • Staff who outsource Google Ads to other agencies – to learn more about what their agency does and what is possible

  • Upper-level management – to learn more about how Google Ads fits into your company’s overall branding strategy and marketing plan

  • SEO specialists – to learn more about how paid search compliments organic search and how the best practices of one can inform the other

  • Technical and IT – learn how to improve your website's performance on all platforms, as well as what customisations and data integrations you can implement to create business value