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Navigation Paths: Start using the new navigation path reports in Google Analytics to improve your website.

Marketing Mix: Google Analytics now gives you the ability to see multiple touch points before a conversion.

Read our blog for articles on setting up, customizing and using Google Analytics, Google Website Optimizer and Google AdWords.

Analytics Checkup is our FREE tool to ensure you get the most out of Google Analytics. Automatically check your Google Analytics setup, tracking code installation and more.

Our FREE AdWords Checkup is a comprehensive review of your AdWords account to ensure your campaigns are optimized and you are getting the most out of your budget.