Google Ads Tutorial for Beginners

This tutorial series walks you through everything you need to get started with Google Ads. From creating your account to launching and optimizing your first campaign, each lesson builds on the last so you can follow along at your own pace.

What the Series Covers

The series is made up of seven lessons. Here is a quick overview of what each one covers.

Lesson 1: Getting Started with Google Ads. An introduction to how Google Ads works, including the three core elements of a successful search campaign: keywords, ads, and landing pages. You will also learn how to create your Google Ads account.

Lesson 2: Setting Up Your First Campaign. A walkthrough of the key campaign settings, including bidding strategy, network targeting, geographic targeting, and location options. This lesson helps you set up a campaign you have full control over from the start.

Lesson 3: Ad Groups, Keywords, and Budgets. This lesson covers how to create your first ad group, how keyword match types work, and how to write your first ad. You will also set your daily budget and learn how to pause your campaign until you are ready to launch.

Lesson 4: The Interface and Keyword Planner. A tour of the Google Ads interface, followed by a practical guide to using the Keyword Planner to research keywords and build out your ad groups.

Lesson 5: Assets and Conversion Tracking. This lesson covers how to create sitelinks and other assets to make your ads more engaging. It also walks through where to set up conversion tracking in your account, which is an important step before you launch.

Lesson 6: Performance Max Campaigns. An introduction to Performance Max campaigns and how they differ from search campaigns. You will learn how to set up an asset group, add signals, and configure your campaign objectives.

Lesson 7: Reporting and Optimization. The final lesson covers the key metrics to review once your campaign is live, including clicks, impressions, CTR, and cost per conversion. You will also learn how to use search terms data to add negative keywords and improve your results over time.

Next Steps

If you are just getting started, work through the lessons in order. Each one builds on the previous, so following the series from the beginning will give you the clearest path to launching your first campaign. If you already have a campaign running, you can jump to the lessons most relevant to where you are right now.