Google Tag Manager Has Changed: Here's What's New

Google Tag Manager has received one of its biggest interface updates in years. While some of the changes are visual, they also mark the beginning of Google's plan to unify Google Tag Manager and the Google tag into a single tagging platform.

In the video below, I'll show you everything that's changed, explain what the updates mean for your existing containers, and share my recommendations for implementing tracking going forward.

What's covered

• The redesigned 'Overview' page and the new workspace layout
• Changes to the Tag Manager home page and navigation
• The upcoming 'Settings' and 'Advanced' sections
• How container optimization works and what it changes
• The new visual event builder for Google Ads conversion tracking
• Why I still recommend using the data layer for reliable ecommerce tracking

What you need to know

The redesigned interface makes it easier to understand how your Google tags are connected and where data is being sent. Google is also introducing a centralized 'Settings' section where you'll be able to manage container-wide settings and view your connected Google destinations.

Another major addition is the visual event builder. It provides a guided way to create Google Ads purchase conversion tracking without manually configuring tags, triggers, and variables. While this can be a great option if you're getting started with Google Tag Manager, I still recommend implementing ecommerce tracking using the data layer for the most reliable long-term results.

It's also worth remembering that many of these changes are still rolling out, so you might not see every feature in your own containers yet.

Watch the full tutorial

If you'd like to see each change in action, along with my recommendations and practical examples, watch my video covering the Google Tag Manager update. I also explain why Google is making these changes and what they mean as Google Tag Manager and the Google tag continue to become a single unified tagging platform.