Google Ads Certification: The Complete 2025 Guide to Exams, Benefits, and Credentials

If you're looking to become Google Ads certified, you're in the right place. This guide will walk you through everything you need to know about the Google Ads certification – including how to prepare for the exam, where to take it, what topics are covered, and how to get the most out of the free resources from Google. Whether you're starting out in digital marketing or you're adding to your skills, this is your step-by-step guide to becoming Google Ads certified.

What is a Google Ads Certification?

Google Ads certification is a professional accreditation offered by Google to individuals who demonstrate proficiency in various aspects of Google Ads. By passing certification exams available on Google Skillshop, individuals can earn credentials that validate their skills in managing and optimizing Google Ads campaigns.

These certifications cover various facets of Google Ads, including search, display, video, apps, and more, ensuring that certified professionals are well-equipped to create effective and efficient advertising strategies.

Google Ads Certification Benefits

1. Enhanced Career Opportunities:
   • Earning a Google Ads certification sets you apart in the competitive job market. It demonstrates your expertise and commitment to staying updated with the latest Google Ads practices, making you a valuable asset to employers.
2. Increased Credibility:
   • Holding a Google Ads certification builds trust with clients and employers. It shows that you have been tested and approved by Google, a global leader in digital advertising.
3. Improved Campaign Performance:
   • While it’s not guaranteed, certified professionals tend to have a deeper understanding of Google Ads tools and strategies, enabling them to create more effective campaigns that drive better results.
4. Certificate and Digital Badge:
   • Once you’ve passed a certification exam, you will receive a digital badge and certificate. You can use these to show you’ve passed a Google certification exam.

Here’s the ‘Google Ads Search Certification’ certificate you will receive once you’ve passed the Google Ads Search Assessment:

How to Get Google Ads Certification

1. Sign Up on Google Skillshop:
   • Visit Google Skillshop and sign in using your Google account. Create a profile if you haven't already done so.
2. Choose a Certification:
   • Browse the available Google Ads certifications and select the one that aligns with your goals. You can choose from various certifications, such as search, display, video, apps, and more.
3. Study and Prepare:
   • Use the study resources provided on Skillshop. These resources include training modules, practice questions, and real-world examples to help you prepare for the exam.
4. Take the Exam:
   • When you feel ready, take the certification exam. Each exam typically includes multiple-choice questions and requires a passing score of 70% or 80%, depending on the certification.
5. Receive Your Certification:
   • After passing the exam, you will receive your certification and digital badge, which you can add to your resume, LinkedIn profile, and other professional platforms.

To learn even more about getting certified in Google Ads, along with the steps to find the exams in Google Skillshop, watch our tutorial:

About the Different Google Ads Certifications

Google offers a variety of Ads certifications, each focusing on different aspects of Google Ads. Here is a breakdown of the current certifications, including the number of questions, required passing score, and time to complete the exam:

1. AI-Powered Performance Ads Certification
   • The exam includes 50 questions
   • You will need to get 80% correct to pass
   • You have up to 1 hour and 15 minutes
2. AI-Powered Shopping Ads Certification
   • The exam includes 50 questions
   • You will need to get 80% correct to pass
   • You have up to 1 hour and 15 minutes
3. Google Ads Measurement Certification
   • The exam includes 50 questions
   • You will need to get 80% correct to pass
   • You have up to 1 hour and 15 minutes
4. Google Ads Apps Certification
   • The exam includes 49 questions
   • You will need to get 70% correct to pass
   • You have up to 1 hour and 15 minutes
5. Google Ads Creative Certification
   • The exam includes 50 questions
   • You will need to get 80% correct to pass
   • You have up to 1 hour and 15 minutes
6. Google Ads Display Certification
   • The exam includes 49 questions
   • You will need to get 80% correct to pass
   • You have up to 1 hour and 15 minutes
7. Google Ads Search Certification
   • The exam includes 50 questions
   • You will need to get 80% correct to pass
   • You have up to 1 hour and 15 minutes
8. Google Ads Video Certification
   • The exam includes 50 questions
   • You will need to get 80% correct to pass
   • You have up to 1 hour and 15 minutes
9. Grow Offline Sales with Google
   • The exam includes 50 questions
   • You will need to get 80% correct to pass
   • You have up to 1 hour and 15 minutes

Tips for Taking the Google Ads Exams

1. Understand the Exam Format:
   • Familiarize yourself with the types of questions you will encounter, such as multiple-choice and checkbox questions. Knowing the format helps reduce anxiety and improves performance.
2. Utilize Study Resources:
   • Use the training materials, practice questions, and case studies provided by Google Skillshop. These resources are tailored to cover the exam content comprehensively.
3. Gain Hands-On Experience:
   • Practical experience with Google Ads campaigns is invaluable. Create a demo account to practice and apply what you've learned.
4. Review Key Concepts:
   • Focus on understanding the core concepts, such as campaign types, bidding strategies, ad formats, and performance metrics. These are frequently tested in the exams.
5. Take Practice Exams:
   • Practice exams can help you gauge your readiness and identify areas that need further study. They also help you get used to the exam's time constraints.

How to Maintain Google Ads Certification

1. Stay Updated:
   • Google Ads is constantly evolving, so staying updated with the latest features, tools, and best practices is crucial. Follow industry news and updates from Google.
2. Renew Your Certification:
   • Google Ads certifications are valid for one year. Ensure you renew your certification by retaking the relevant exams before they expire to maintain your credentials.
3. Continue Learning:
   • Engage in continuous learning by exploring additional training courses and reading industry blogs. This helps you stay proficient and knowledgeable.
4. Leverage Your Network:
   • Join professional groups and forums to connect with other certified professionals. Sharing experiences and learning from peers can provide valuable insights.

Frequently Asked Questions

Is the Google Ads certification free?

Yes, Google Ads certifications are completely free. You can study and take the exams through Google’s Skillshop platform without paying anything.

How long does it take to get certified in Google Ads?

It depends on your experience. If you're new to Google Ads, it might take a few days of study. If you're familiar with the platform, you might be able to pass the exam after reviewing for a couple of hours.

How do I take the Google Ads certification exam?

You can take the exam through Google's Skillshop. You’ll need to create a free account, choose the certification you want, and then complete the online assessment.

How long is the Google Ads certification valid?

Each certification is valid for one year. You’ll need to retake the exam annually to keep your certification up to date.

Do I get a certificate from Google after passing?

Yes, once you pass the exam, Google will issue you a certificate and badge that you can share on LinkedIn or include on your resume.

Conclusion

Google Ads certification is a powerful asset for anyone looking to excel in digital marketing. It validates your skills and opens up numerous opportunities for career growth and business success. By understanding the certification process, choosing the right certifications, and following the tips for exam preparation, you can achieve and maintain your Google Ads certification with confidence. Start your certification journey today and take your digital marketing expertise to new heights.

At Loves Data, we offer comprehensive Google Ads training for digital marketers, business managers, and executives. Our courses are designed to help you monitor, analyze, and optimize the performance of your website, app, and marketing efforts. Join us and become a Google Ads certified professional to elevate your career and business success.