Learn how to manage and optimize Google Ads campaigns to achieve maximum impact. After completing this course, you will be confident setting up and managing search campaigns in Google Ads. Plus, you will learn how to get started with display and Performance Max campaigns.
After completing this course, you will be able to manage Google Ads campaigns right through to measuring performance and improving outcomes. You will learn the critical building blocks for running successful campaigns, including structuring your account, researching keywords and testing your ads.
Here’s what you will learn in the course:
Learn the latest version of Google Ads
Best ways to create and structure campaigns
Navigate the Google Ads interface
How to enhance ads with assets
Identify opportunities to optimize campaigns
Research keywords and use keyword matching
Learn how to improve results using ad testing
Understand the options for tracking conversions
Benjamin Mangold, Co-Founder, Loves Data
Your instructor
Benjamin has been working with Google Ads and Google Analytics for over 15 years, and he has trained and consulted for companies including 3M, Fuji Xerox, and Google.
As your course instructor, he will teach you practical techniques for configuring your campaigns, through to ongoing management and optimization in Google Ads.
What’s covered in the Google Ads course?
Module 1: Foundations
Introduction to Google Ads
Features and benefits
Where your ads appear
Quality of your ads
Module 2: Objectives
Defining objectives
Account life cycle
Module 3: Working with Keywords
Keyword research
Additional tools
Keyword match types
Module 4: Creating Campaigns
Structuring campaigns
Interface features
Campaign setup
Bidding strategies
Performance Max campaigns
Module 5: Working with ads
Search ads
Editorial policies
Effective ads
Ad testing
Assets (previously called 'ad extensions')
Module 6: Targeting and Settings
Location targeting
Language targeting
Device targeting
Ad rotation
Privacy requirements
Module 7: Optimization
Campaign experiments
Ad experiments
Introduction to optimization
Optimization tips
When to use automation
Module 8: Conversions
Conversion tracking
Linking Google Analytics
Importing conversions from Google Analytics
Reporting on performance
Forecasting results
Module 9: Display and Remarketing
Display targeting
Remarketing
Building audience lists
Targeting ads
Module 10: Landing Pages
Optimizing landing pages
Module 11: Management
Account access
Managing multiple accounts
Account organization
What’s included in the course?
High-quality video lessons to build your knowledge and skills.
Guided walk-throughs with techniques and tips.
Practical exercises to apply your skills.
Quizzes to reinforce learnings and test your knowledge.
Private community where you can ask questions.
Course certificate for completing the lessons and quizzes.
Full access lets you review lessons whenever you need.
Updates when lessons in the course are refreshed.
It was great to see all of Benjamin’s examples and step-by-step guides and I’m excited to put his recommendations and best-practice into action. I can’t wait to take more Loves Data courses!
— Kaitlyn, Loves Data Graduate
The way the course is structured and the content is delivered is really great – short, digestible videos which are jam-packed with knowledge. I picked up some really useful tips and tricks from Benjamin during these videos which made the cost of the course more than worth it.
— Briony, Loves Data Graduate
I feel much more confident that I can manage Google Ads campaigns. Before doing this course I was familiar with some aspects but wasn’t confident I was managing it well.
— Abigail, Loves Data Graduate
Easy to follow and understand Google Ads training. This will improve my current campaigns and decrease my costs.
— Glenn, Loves Data Graduate
I was able to immediately implement this at work and for my blog. Highly recommend this to all digital marketers and business owners!
— Michael, Loves Data Graduate
Benjamin's Learning Guarantee
If you get stuck or don't understand something covered in the course, I'll personally help you work through it during your first 30 days. That's my commitment to helping you get the most from the course. Terms and conditions apply.
You'll also have access to our course community, where you can ask questions and get support as you continue learning.
Frequently Asked Questions
Does the course cover the new version of Google Ads? Yes, this Google Ads course covers the latest version of the interface.
When does the Google Ads course start and finish? The course starts as soon as you join! It is a completely self-paced online course, so you decide when you start and when you finish.
How long does it take to complete the Google Ads course? We recommend taking the course over three to four weeks so you have time to apply the lessons to your account (or your client’s account). That being said we've seen people complete the course in a week and others that spread the lessons over a couple of months.
How long do I have access to the Google Ads course? You receive full access to the course so that you can take the lessons at any time. You can rewatch lessons whenever you like, and any lesson updates are included.
Will I receive a certificate? Yes, once you complete all of the lessons and quizzes in the course, you'll receive your course certificate.
What is Benjamin's Learning Guarantee? Benjamin's Learning Guarantee means you'll receive personal support from me if you get stuck or need help understanding something covered in the course. During your first 30 days, you can reach out and Benjamin will personally help you work through it. Terms and conditions apply.
Have another question? Send an email to [email protected] or complete our contact form and we'll get back to you as soon as we can.
Join the Google Ads course
The Google Ads Fundamentals Course includes:
HD video lessons
Guided walk-throughs
Practical exercises
Revision quizzes
Private discussion area
Course certificate
One-time payment, no course expiry, and free updates.
