Google Tag Manager: Course Outline
Hey there,
Here's an overview of what's covered in my Google Tag Manager course. You'll also find exercises, demos and revision quizzes in actual the course.
– Benjamin and the Loves Data Team
Module 1: Foundations
- Introduction to tag management
- Google Tag Manager concepts
- Setting up Google Tag Manager
- User permissions
- Using a measurement plan
Module 2: How GTM Works
- Tags
- Adding your first tag
- Triggers
- Previewing and debugging
- Sharing a preview
- Publishing
- Google Tag Assistant
- Workflow
Module 3: Variables
- Variables
- Custom variables
- Advanced user-defined variables
- Using variables with triggers
- Custom JavaScript variables
Module 4: Data Layer
- Introduction to the data layer
- Using the data layer
- Ecommerce data layer
- Data layer events
Module 5: Events
- Google Tag Manager events
- Google Tag Assistant
Module 6: Triggers
- Click trigger
- Link click trigger
- Scroll depth trigger
- Element visibility trigger
- Form trigger
- Timer trigger
- History change trigger
- JavaScript error trigger
Module 7: Trigger Logic
- Exception trigger
- Trigger conditions
Module 8: Tag Sequencing
- Tag firing order
- Tag sequencing
- Tag sequencing for Facebook
Module 9: Additional Tags
- Google Ads tags
- Google Ads enhanced conversions
- Custom HTML tags
Module 10: Consent Mode
- Consent mode
- Consent overview in Google Tag Manager
- Implementing a consent banner
Module 10: Maintenance
- Container version control
- Environments
- Naming conventions
- Folders
- Workspaces
- Maintenance best practices