Google Analytics

Google Analytics Checklist – The Complete 2019 Edition

Google Analytics Checklist – The Complete 2019 Edition

Having confidence in your Google Analytics data is critical. Before you make a business decision based on what you’ve found in your reports, it’s important to take the time to check that you have a complete set of data and that your data is as accurate as possible.

That’s where using my Google Analytics checklist can help keep your data accurate and actionable. In my checklist you will find a range of things to check inside your Google Analytics account (or accounts). We’re going to break down each stage, from planning, right through to analysis.

The Ultimate Google Tag Manager Glossary – 2019 Edition

The Ultimate Google Tag Manager Glossary – 2019 Edition

Using Google Tag Manager makes it easy to add tags to your website and even send custom data to Google Analytics (or any other platform), but it can quickly become daunting, especially when you’re trying to get up-and-running quickly. That’s why I’ve created this glossary. I’m going to help you understand the most important terminology you’ll find inside Google Tag Manager. Think of this as your Google Tag Manager dictionary.

What is the 'Required' step for goals in Google Analytics?

What is the 'Required' step for goals in Google Analytics?

Have you ever wondered what the required step option means when you are setting up a goal in Google Analytics? Personally, I think it is one of the most confusing configuration options available inside Google Analytics, so I’m going to try and keep things clear and simple. Here goes!

Tracking social media with Google Analytics – 9 things you need to know

Tracking social media with Google Analytics – 9 things you need to know

Being present on social media is pretty much mandatory for anybody wanting to make meaningful connections with their audience. It's a way to provide support, share stories and reach new customers, but how well is it really performing for you? What's working? And what's not working?

Reasons for inaccurate conversion data in Google Analytics

Reasons for inaccurate conversion data in Google Analytics

Have you ever noticed that the number of conversions reported in Google Analytics doesn’t match up? In most cases these differences can be explained by attribution. In this post we’ll explore different scenarios to understand what we might see (and not see) in our reports.